{
  "docId": "019dd923-5e88-73ef-bd5d-726036f6ba50",
  "docSlug": "d3b96dc2b54a8601",
  "documentTitle": "2017 Benedict Evans 2017 Ten Year Futures",
  "authorId": "BenedictEvans",
  "authorName": "Benedict Evans",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "independent_analyst",
  "sourceTypeLabel": "Independent analyst",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 64,
  "pageCount": 76,
  "prevPage": 63,
  "nextPage": 65,
  "slideType": "thesis_headline",
  "function": "establish_context",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "Uses an analogy to frame the maturity of the technology.",
  "elementsJson": [
    "headline_text",
    "bullet_list",
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd5d-726036f6ba50/64",
  "deckHref": "/decks/019dd923-5e88-73ef-bd5d-726036f6ba50",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd5d-726036f6ba50.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-726036f6ba50#slide-64",
  "components": [
    {
      "bbox": {
        "h": 1,
        "w": 0.65,
        "x": 0.35,
        "y": 0
      },
      "kind": "image",
      "text": "Children interacting with virtual seahorses",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f5df1637-6ac2-4e35-865b-0fcb1c409571",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.25,
        "x": 0.05,
        "y": 0.35
      },
      "kind": "list",
      "text": "Primary technology\nWorking\nPart of the future\nNot a commercial product - yet",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fe2ffbc1-0be8-433e-b6e9-8b426de5d388",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.07,
        "x": 0.27,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "Source: Magic Leap",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9dc97850-c697-46ce-81cc-b0d740a979e0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.3,
        "x": 0.05,
        "y": 0.15
      },
      "kind": "title",
      "text": "Mixed reality 2017 = Multi-touch 2006",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d33724fb-1a68-482c-82b9-38f9f7da5e9f",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Analytical method",
      "slug": "analytical-method",
      "agent": null,
      "layer": "slide",
      "matchId": "2c0bf6ca-281e-41ea-a3f6-a00b5203a24f",
      "evidence": "list/bullet: Primary technology",
      "confidence": 0.7
    },
    {
      "name": "Mere Exposure Effect",
      "slug": "mere-exposure-effect",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-1b09-7403-ac59-8e773809e78b",
      "evidence": "Same analogy reinforced with second visual.",
      "confidence": 55
    },
    {
      "name": "Metaphor & Analogy",
      "slug": "metaphor-analogy",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019dd95a-1b09-7403-ac59-9019a1e76dc3",
      "evidence": "Continues MR=Multi-touch parallel.",
      "confidence": 80
    }
  ],
  "frameworks": [
    {
      "name": "argument-from-analogy",
      "slug": null,
      "matchId": "69380521-ccf7-4fcf-ae39-45112cf16264",
      "evidence": "Compares Mixed Reality 2017 to Multi-touch 2006 to establish maturity level.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 76,
      "from": 30,
      "beatId": "019dd95a-07a7-7579-bd64-6860a4391fad",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "New Bliss",
      "beatSlug": "sparkline-new-bliss",
      "evidence": "AI, Autonomy, MR, Crypto sections close with 'innovation is dead?' overturned (p.74-75).",
      "position": 5,
      "confidence": 78,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    },
    {
      "to": 73,
      "from": 30,
      "beatId": "019dd95a-07a7-7579-bd64-7b920ce84725",
      "arcName": "The Pixar Pitch",
      "arcSlug": "pixar-pitch",
      "beatName": "Because of that",
      "beatSlug": "pixar-pitch-because-of-that",
      "evidence": "AI, Autonomy, MR, Crypto explored as next platforms.",
      "position": 4,
      "confidence": 60,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
    }
  ],
  "loops": [
    {
      "to": 65,
      "from": 62,
      "name": "Analogy",
      "slug": "08-analogy",
      "bestFor": "Complex concepts, new markets, technical explanations for non-experts",
      "matchId": "019dd95a-08f8-7619-ac2d-cf4657535f0d",
      "evidence": "p.63-64 explicit 'Mixed reality 2017 = Multi-touch 2006'.",
      "position": 8,
      "objective": "Map MR-2017 to Multi-touch-2006 to set timing expectations",
      "structure": "The Familiar Domain -> Key Parallel -> Applied to Our Situation -> Insight",
      "confidence": 82,
      "description": "Explain the unfamiliar through a well-understood parallel domain"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}