{
  "docId": "019dd923-5e88-73ef-bd5d-726036f6ba50",
  "docSlug": "d3b96dc2b54a8601",
  "documentTitle": "2017 Benedict Evans 2017 Ten Year Futures",
  "authorId": "BenedictEvans",
  "authorName": "Benedict Evans",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "independent_analyst",
  "sourceTypeLabel": "Independent analyst",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 42,
  "pageCount": 76,
  "prevPage": 41,
  "nextPage": 43,
  "slideType": "industry_trends",
  "function": "present_framework",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "The slide uses an S-curve to show the evolution of mobile technology use cases from early, simple applications to more complex, platform-defining ones.",
  "elementsJson": [
    "headline_text",
    "process_diagram"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd5d-726036f6ba50/42",
  "deckHref": "/decks/019dd923-5e88-73ef-bd5d-726036f6ba50",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd5d-726036f6ba50.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-726036f6ba50#slide-42",
  "components": [
    {
      "bbox": {
        "h": 0.6,
        "w": 0.6,
        "x": 0.2,
        "y": 0.2
      },
      "kind": "diagram",
      "text": "S-curve diagram showing Mobile evolution",
      "attrs": null,
      "subkind": "process",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "971dab97-bbb5-4f15-8269-5b92d911764e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.17,
        "x": 0.19,
        "y": 0.68
      },
      "kind": "source-note",
      "text": "Email, stocks, weather?",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "00fa883d-38b8-43d9-897a-ef89264fa099",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.25,
        "x": 0.03,
        "y": 0.96
      },
      "kind": "source-note",
      "text": "©2017 Andreessen Horowitz. Proprietary and confidential.",
      "attrs": {
        "numbered": true
      },
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2454b0fa-7bf0-4fa4-b001-6b5dd0a0671d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.2,
        "x": 0.62,
        "y": 0.26
      },
      "kind": "source-note",
      "text": "Ride-sharing, Instagram, Instacart",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8f87a548-53ff-4b54-ac44-bab0a8e7947d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.8,
        "x": 0.03,
        "y": 0.06
      },
      "kind": "title",
      "text": "Best use cases may not be clear at the start of the S Curve",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "75c82f08-27b1-4518-93b7-704e2ef9992e",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-1b09-7403-ac59-176a292a0ed3",
      "evidence": "Title 'Best use cases may not be clear at the start of the S Curve'.",
      "confidence": 75
    },
    {
      "name": "S-curve",
      "slug": "s-curve",
      "agent": null,
      "layer": "slide",
      "matchId": "7cca449a-bec8-44cb-844f-2a9995805a68",
      "evidence": "S-curve diagram showing Mobile evolution",
      "confidence": 0.9
    }
  ],
  "frameworks": [
    {
      "name": "S-Curve",
      "slug": null,
      "matchId": "374046ee-4095-45b7-908b-718bcd740bb8",
      "evidence": "The slide explicitly references the S-curve as the conceptual model for technology adoption and use case evolution.",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 76,
      "from": 30,
      "beatId": "019dd95a-07a7-7579-bd64-6860a4391fad",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "New Bliss",
      "beatSlug": "sparkline-new-bliss",
      "evidence": "AI, Autonomy, MR, Crypto sections close with 'innovation is dead?' overturned (p.74-75).",
      "position": 5,
      "confidence": 78,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    },
    {
      "to": 73,
      "from": 30,
      "beatId": "019dd95a-07a7-7579-bd64-7b920ce84725",
      "arcName": "The Pixar Pitch",
      "arcSlug": "pixar-pitch",
      "beatName": "Because of that",
      "beatSlug": "pixar-pitch-because-of-that",
      "evidence": "AI, Autonomy, MR, Crypto explored as next platforms.",
      "position": 4,
      "confidence": 60,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
    }
  ],
  "loops": [
    {
      "to": 54,
      "from": 41,
      "name": "Zoom In",
      "slug": "06-zoom-in",
      "bestFor": "Technical deep-dives, case studies, detailed analysis",
      "matchId": "019dd95a-08f8-7619-ac2d-c6c5877261a0",
      "evidence": "Mobile precedent (41-44) zooms into mechanised legs/arms/arithmetic and vision applications (46-54).",
      "position": 6,
      "objective": "Apply ML S-curve to specific automation use cases",
      "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
      "confidence": 70,
      "description": "Start broad, then progressively focus on specific details that prove your point"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}