{
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  "docSlug": "d3b96dc2b54a8601",
  "documentTitle": "2017 Benedict Evans 2017 Ten Year Futures",
  "authorId": "BenedictEvans",
  "authorName": "Benedict Evans",
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  "density": "balanced",
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  "notes": "The chart uses an area chart for smartphones and a line chart for PCs to show the shift in technology adoption.",
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      "kind": "chart",
      "text": "iOS & Android smartphones",
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      "kind": "metric",
      "text": "Global installed base (bn): 3bn",
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      "kind": "source-note",
      "text": "Source: Apple, Google, a16z, TMW, ITU, World Bank",
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      "text": "Global installed base (bn)",
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      "kind": "title",
      "text": "S Curves",
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      "name": "Mere Exposure Effect",
      "slug": "mere-exposure-effect",
      "agent": "Designer",
      "layer": "loop",
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      "evidence": "Repeats S-curve template across pages 3-6 to build familiarity.",
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