{
  "docId": "019dd923-5e88-73ef-bd5d-726036f6ba50",
  "docSlug": "d3b96dc2b54a8601",
  "documentTitle": "2017 Benedict Evans 2017 Ten Year Futures",
  "authorId": "BenedictEvans",
  "authorName": "Benedict Evans",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "independent_analyst",
  "sourceTypeLabel": "Independent analyst",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 35,
  "pageCount": 76,
  "prevPage": 34,
  "nextPage": 36,
  "slideType": "other",
  "function": "present_framework",
  "density": "balanced",
  "nDataPoints": 1000,
  "notes": "The chart is a high-dimensional data visualization showing clustering of product categories.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "scatter_plot"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd5d-726036f6ba50/35",
  "deckHref": "/decks/019dd923-5e88-73ef-bd5d-726036f6ba50",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd5d-726036f6ba50.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-726036f6ba50#slide-35",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Techniques to allow statistical analysis of data to find patterns that computers could not see before.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-4e52-728e-9274-f7e591d35f66",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.8,
        "w": 0.6,
        "x": 0.35,
        "y": 0.1
      },
      "kind": "chart",
      "text": "t-SNE visualization of Instacart product categories",
      "attrs": null,
      "subkind": "scatter",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f8bf5d89-25c0-4f28-8152-056182d85793",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.25,
        "x": 0.05,
        "y": 0.35
      },
      "kind": "paragraph",
      "text": "Techniques to allow statistical analysis of data to find patterns that computers could not see before.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4fe321ef-88f0-4ec6-925b-3bfae60eae9b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.08,
        "x": 0.9,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "Source: Instacart",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c4a59c99-44a2-4db8-bf6b-cc391a513260",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.25,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "Machine learning = patterns",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e234839f-f988-4883-b504-00d75bb33dc2",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-1b09-7403-ac58-ef6150872644",
      "evidence": "Title 'Machine learning = patterns' is the insight.",
      "confidence": 85
    },
    {
      "name": "Chart Selection Guide",
      "slug": "chart-selection-guide",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "775e98da-f6e2-40f8-a320-b9c7594eb70b",
      "evidence": "t-SNE visualization of Instacart product categories",
      "confidence": 0.7
    },
    {
      "name": "Core Message Extraction",
      "slug": "core-message-extraction",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-1b09-7403-ac58-f2bef9077a07",
      "evidence": "Reduces ML to a single concept.",
      "confidence": 78
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 76,
      "from": 30,
      "beatId": "019dd95a-07a7-7579-bd64-6860a4391fad",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "New Bliss",
      "beatSlug": "sparkline-new-bliss",
      "evidence": "AI, Autonomy, MR, Crypto sections close with 'innovation is dead?' overturned (p.74-75).",
      "position": 5,
      "confidence": 78,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    },
    {
      "to": 73,
      "from": 30,
      "beatId": "019dd95a-07a7-7579-bd64-7b920ce84725",
      "arcName": "The Pixar Pitch",
      "arcSlug": "pixar-pitch",
      "beatName": "Because of that",
      "beatSlug": "pixar-pitch-because-of-that",
      "evidence": "AI, Autonomy, MR, Crypto explored as next platforms.",
      "position": 4,
      "confidence": 60,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
    }
  ],
  "loops": [
    {
      "to": 40,
      "from": 31,
      "name": "Myth Buster",
      "slug": "12-myth-buster",
      "bestFor": "Rebranding, changing market perception, correcting false assumptions",
      "matchId": "019dd95a-08f8-7619-ac2d-c03c7a0774fd",
      "evidence": "p.32 'unhelpful ways to talk about AI' -> p.34 'ML as new relational database' -> p.38 'washing machines'.",
      "position": 5,
      "objective": "Replace unhelpful AI framing with 'ML as pattern recognition / new relational DB'",
      "structure": "The Common Belief -> The Friction/Failure of that Belief -> The New Truth",
      "confidence": 78,
      "description": "Address a common misconception head-on to clear the room for a new truth"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}