{
  "docId": "019dd923-5e88-73ef-bd5d-726036f6ba50",
  "docSlug": "d3b96dc2b54a8601",
  "documentTitle": "2017 Benedict Evans 2017 Ten Year Futures",
  "authorId": "BenedictEvans",
  "authorName": "Benedict Evans",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "independent_analyst",
  "sourceTypeLabel": "Independent analyst",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 31,
  "pageCount": 76,
  "prevPage": 30,
  "nextPage": 32,
  "slideType": "transition",
  "function": "establish_context",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "The slide uses visual metaphors (The Economist and Bloomberg Businessweek covers) to frame AI as a widely discussed topic.",
  "elementsJson": [
    "headline_text",
    "screenshot"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd5d-726036f6ba50/31",
  "deckHref": "/decks/019dd923-5e88-73ef-bd5d-726036f6ba50",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd5d-726036f6ba50.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-726036f6ba50#slide-31",
  "components": [
    {
      "bbox": {
        "h": 0.03,
        "w": 0.25,
        "x": 0.03,
        "y": 0.96
      },
      "kind": "disclaimer",
      "text": "©2017 Andreessen Horowitz. Proprietary and confidential.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7a18c4a2-ef40-45a6-8670-e41c4399b1ee",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.892,
        "w": 0.26,
        "x": 0.192,
        "y": 0.267
      },
      "kind": "image",
      "text": "The Economist magazine cover: March of the machines",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "88253582-4bb6-4a87-a1c9-5bd305634c1f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.892,
        "w": 0.266,
        "x": 0.54,
        "y": 0.267
      },
      "kind": "image",
      "text": "Bloomberg Businessweek magazine cover: Spawn of Clippy",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b0184d57-5968-4a25-83d3-1a23feac11e6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.45,
        "x": 0.03,
        "y": 0.05
      },
      "kind": "title",
      "text": "We’ve all heard of ‘AI’ by now",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "25983374-5a22-41f4-9d43-90ca6427386c",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-1b09-7403-ac58-db129e896eab",
      "evidence": "Conversational title positioning AI.",
      "confidence": 65
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 76,
      "from": 30,
      "beatId": "019dd95a-07a7-7579-bd64-6860a4391fad",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "New Bliss",
      "beatSlug": "sparkline-new-bliss",
      "evidence": "AI, Autonomy, MR, Crypto sections close with 'innovation is dead?' overturned (p.74-75).",
      "position": 5,
      "confidence": 78,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    },
    {
      "to": 73,
      "from": 30,
      "beatId": "019dd95a-07a7-7579-bd64-7b920ce84725",
      "arcName": "The Pixar Pitch",
      "arcSlug": "pixar-pitch",
      "beatName": "Because of that",
      "beatSlug": "pixar-pitch-because-of-that",
      "evidence": "AI, Autonomy, MR, Crypto explored as next platforms.",
      "position": 4,
      "confidence": 60,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
    }
  ],
  "loops": [
    {
      "to": 40,
      "from": 31,
      "name": "Myth Buster",
      "slug": "12-myth-buster",
      "bestFor": "Rebranding, changing market perception, correcting false assumptions",
      "matchId": "019dd95a-08f8-7619-ac2d-c03c7a0774fd",
      "evidence": "p.32 'unhelpful ways to talk about AI' -> p.34 'ML as new relational database' -> p.38 'washing machines'.",
      "position": 5,
      "objective": "Replace unhelpful AI framing with 'ML as pattern recognition / new relational DB'",
      "structure": "The Common Belief -> The Friction/Failure of that Belief -> The New Truth",
      "confidence": 78,
      "description": "Address a common misconception head-on to clear the room for a new truth"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}