{
  "docId": "019dd923-5e88-73ef-bd5d-726036f6ba50",
  "docSlug": "d3b96dc2b54a8601",
  "documentTitle": "2017 Benedict Evans 2017 Ten Year Futures",
  "authorId": "BenedictEvans",
  "authorName": "Benedict Evans",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "independent_analyst",
  "sourceTypeLabel": "Independent analyst",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 27,
  "pageCount": 76,
  "prevPage": 26,
  "nextPage": 28,
  "slideType": "data_table",
  "function": "analyze_data",
  "density": "balanced",
  "nDataPoints": 10,
  "notes": null,
  "elementsJson": [
    "headline_text",
    "line_chart"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd5d-726036f6ba50/27",
  "deckHref": "/decks/019dd923-5e88-73ef-bd5d-726036f6ba50",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd5d-726036f6ba50.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-726036f6ba50#slide-27",
  "components": [
    {
      "bbox": {
        "h": 0.6,
        "w": 0.8,
        "x": 0.03,
        "y": 0.2
      },
      "kind": "chart",
      "text": "Line chart showing iPod unit sales growth from Dec-01 to Dec-05",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8bb8efec-b2c4-4b52-8273-1f2f3e65f5b3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "iPod unit sales",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-4e52-728e-9275-1e73ed3a8aa1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.05,
        "x": 0.9,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "Source: Apple",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9e343f75-e941-4072-a95b-5a3c2a4b4bfe",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.5,
        "x": 0.03,
        "y": 0.05
      },
      "kind": "title",
      "text": "The iPod took almost 5 years to work",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f78453ae-e4ed-4fb7-b5fa-b807add5ea12",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.2,
        "x": 0.03,
        "y": 0.12
      },
      "kind": "title",
      "text": "iPod unit sales (m)",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4e9b4132-13c8-45a1-993c-619d0e7910d4",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Concrete Language",
      "slug": "concrete-language",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019dd95a-1b09-7403-ac58-b0746a1c7839",
      "evidence": "Specific anchor: 'iPod took almost 5 years to work'.",
      "confidence": 80
    },
    {
      "name": "Data-Ink Ratio",
      "slug": "data-ink-ratio",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "7d0f3761-933a-49a3-9372-52ca796994bc",
      "evidence": "Line chart showing iPod unit sales growth from Dec-01 to Dec-05",
      "confidence": 0.7
    },
    {
      "name": "Sinatra Test",
      "slug": "sinatra-test",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019dd95a-1b09-7403-ac58-b4bdfdfd64c2",
      "evidence": "Flagship example to prove general claim.",
      "confidence": 65
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 29,
      "from": 25,
      "beatId": "019dd95a-07a7-7579-bd64-677ef943cfb3",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "What Could Be",
      "beatSlug": "sparkline-what-could-be-4",
      "evidence": "Transition 'what are the new S curves?' -> four emerging S-curves framework.",
      "position": 4,
      "confidence": 78,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    },
    {
      "to": 29,
      "from": 23,
      "beatId": "019dd95a-07a7-7579-bd64-75d1345b8935",
      "arcName": "The Pixar Pitch",
      "arcSlug": "pixar-pitch",
      "beatName": "One day",
      "beatSlug": "pixar-pitch-one-day",
      "evidence": "Winners always fall - what are the next S curves?",
      "position": 3,
      "confidence": 60,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 29,
      "from": 26,
      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
      "matchId": "019dd95a-08f8-7619-ac2d-bc4e4300faef",
      "evidence": "Three phases of creation (p.28) sequenced into four S-curves placed at different stages (p.29).",
      "position": 4,
      "objective": "Sequence the four emerging S-curves by maturity stage",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 65,
      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}