{
  "docId": "019dd923-5e88-73ef-bd5d-726036f6ba50",
  "docSlug": "d3b96dc2b54a8601",
  "documentTitle": "2017 Benedict Evans 2017 Ten Year Futures",
  "authorId": "BenedictEvans",
  "authorName": "Benedict Evans",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "independent_analyst",
  "sourceTypeLabel": "Independent analyst",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 17,
  "pageCount": 76,
  "prevPage": 16,
  "nextPage": 18,
  "slideType": "data_table",
  "function": "analyze_data",
  "density": "balanced",
  "nDataPoints": 5,
  "notes": "The chart highlights Amazon's exponential growth in headcount compared to other tech giants, likely due to its retail and logistics operations.",
  "elementsJson": [
    "line_chart"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd5d-726036f6ba50/17",
  "deckHref": "/decks/019dd923-5e88-73ef-bd5d-726036f6ba50",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd5d-726036f6ba50.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-726036f6ba50#slide-17",
  "components": [
    {
      "bbox": {
        "h": 0.65,
        "w": 0.95,
        "x": 0.03,
        "y": 0.2
      },
      "kind": "chart",
      "text": "Line chart showing employee growth for Microsoft, Google, Apple, Facebook, and Amazon.",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9ea7e871-10fd-492c-bc85-5233d2c254ee",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.95,
        "x": 0.03,
        "y": 0.95
      },
      "kind": "disclaimer",
      "text": "©2017 Andreessen Horowitz. Proprietary and confidential. Source: Bloomberg",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "53431576-584b-4439-829a-f43307ec0b9a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.1,
        "x": 0.85,
        "y": 0.35
      },
      "kind": "legend",
      "text": "Microsoft, Google, Apple, Facebook, Amazon",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "acaa4121-5025-4fa7-b51c-9bf27616fd4d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Employees (000s): 300",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-4e52-728e-9274-43bbc281df4a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.45,
        "x": 0.03,
        "y": 0.06
      },
      "kind": "title",
      "text": "Engineers, salespeople, retail, logistics...",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "601bf8f1-0cb8-411f-b95e-fc825c888ad1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.15,
        "x": 0.03,
        "y": 0.13
      },
      "kind": "title",
      "text": "Employees (000s)",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0a809b5f-6d43-4701-bcd2-30bd227cdbb1",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Tricolon",
      "slug": "tricolon",
      "agent": "Storyteller",
      "layer": "loop",
      "matchId": "019dd95a-1b09-7403-ac58-85d6fcf52b55",
      "evidence": "Multi-item list across 17-19 echoes parallel structure.",
      "confidence": 60
    },
    {
      "name": "Concrete Language",
      "slug": "concrete-language",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019dd95a-1b09-7403-ac58-821a11e5f71a",
      "evidence": "Concrete enumeration: 'Engineers, salespeople, retail, logistics...'",
      "confidence": 78
    },
    {
      "name": "Data-Ink Ratio",
      "slug": "data-ink-ratio",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "13d3c675-a518-4b35-9af0-57e74b4fd20b",
      "evidence": "Line chart showing employee growth for multiple companies with clear data points and minimal non-data ink.",
      "confidence": 0.8
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 24,
      "from": 13,
      "beatId": "019dd95a-07a7-7579-bd64-620435711cfa",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "What Is",
      "beatSlug": "sparkline-what-is-3",
      "evidence": "GAFA dominance today, but winners always fall (p.21,23-24).",
      "position": 3,
      "confidence": 78,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    },
    {
      "to": 22,
      "from": 8,
      "beatId": "019dd95a-07a7-7579-bd64-712c7a85e770",
      "arcName": "The Pixar Pitch",
      "arcSlug": "pixar-pitch",
      "beatName": "Every day",
      "beatSlug": "pixar-pitch-every-day",
      "evidence": "Mobile is mature; GAFA dominate at unprecedented scale.",
      "position": 2,
      "confidence": 60,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    }
  ],
  "loops": [
    {
      "to": 24,
      "from": 13,
      "name": "Precedent",
      "slug": "09-precedent",
      "bestFor": "Risk mitigation, strategy validation, building confidence in new approaches",
      "matchId": "019dd95a-08f8-7619-ac2d-baa208c9bb9d",
      "evidence": "p.14 'big scary tech giants are nothing new' through p.24 'winners always look invulnerable, until they don't'.",
      "position": 3,
      "objective": "Use historical fallen giants to puncture GAFA invulnerability",
      "structure": "The Precedent Case -> What Happened -> The Parallel -> Applied Learning",
      "confidence": 75,
      "description": "Use historical or external examples to validate your approach"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}