{
  "docId": "019dd923-5e88-73ef-bd5d-6e331a5623a1",
  "docSlug": "e228a35ad9610ecc",
  "documentTitle": "2016 Benedict Evans 2016 Mobile is Eating the World",
  "authorId": "BenedictEvans",
  "authorName": "Benedict Evans",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "independent_analyst",
  "sourceTypeLabel": "Independent analyst",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 7,
  "pageCount": 78,
  "prevPage": 6,
  "nextPage": 8,
  "slideType": "comparison_table",
  "function": "compare_options",
  "density": "balanced",
  "nDataPoints": 1,
  "notes": "The slide uses a chevron-style transition to contrast two stages of market maturity.",
  "elementsJson": [
    "headline_text",
    "subtitle_text",
    "comparison_table"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd5d-6e331a5623a1/7",
  "deckHref": "/decks/019dd923-5e88-73ef-bd5d-6e331a5623a1",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd5d-6e331a5623a1.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-6e331a5623a1#slide-7",
  "components": [
    {
      "bbox": {
        "h": 0.05,
        "w": 0.86,
        "x": 0.07,
        "y": 0.81
      },
      "kind": "callout",
      "text": "“Will this work? Who will win?” vs “What can we build with this?”",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d0f756cf-1c84-4e30-909c-5c84f8233bc1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "callout",
      "text": "As we pass 2.5bn smartphones in use, the issues that matter are changing",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-4e53-702a-8b75-56eecaa9ebba",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.86,
        "x": 0.07,
        "y": 0.35
      },
      "kind": "list",
      "text": "Creation: Platform wars, The latest handset!, Technology arguments, Millions of users. Deployment: The big winners are clear, Steady, incremental improvement, Commodity technology (mostly), Billions of users.",
      "attrs": null,
      "subkind": "comparison",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "70628a42-e1cf-4497-8d5e-82fd60509edd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "smartphones in use: 2.5bn",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-4e53-702a-8b75-598951b5a650",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.62,
        "x": 0.19,
        "y": 0.15
      },
      "kind": "paragraph",
      "text": "As we pass 2.5bn smartphones in use, the issues that matter are changing",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "49567bc3-9636-4410-99d8-c99f9f74f87a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.45,
        "x": 0.19,
        "y": 0.07
      },
      "kind": "title",
      "text": "What does mobile deployment mean?",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c0ae6aab-c402-4efa-b514-7769aa97a96d",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Curiosity Gap",
      "slug": "curiosity-gap",
      "agent": "Storyteller",
      "layer": "block",
      "matchId": "019dd95a-1b09-7403-ac5a-1024f1707776",
      "evidence": "Open question on a sparse slide creates an information gap.",
      "confidence": 80
    },
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-1b09-7403-ac5a-0eaa2af40eb8",
      "evidence": "Poses the question that frames the section: 'What does mobile deployment mean?'.",
      "confidence": 80
    },
    {
      "name": "Comparison frame",
      "slug": "comparison-frame",
      "agent": null,
      "layer": "slide",
      "matchId": "c11a2743-b84f-4ddb-979f-fd79ca38bebf",
      "evidence": "list/comparison: Creation: Platform wars, The latest handset!, Technology arguments, Millions of users. Deployment: The big winners are clear, Steady, incremental improvement, Commodity technology (mostly), Billions of u",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "comparison-frame",
      "slug": null,
      "matchId": "c7a40c22-887a-4207-a98b-147104a4e30a",
      "evidence": "The slide explicitly contrasts two phases of market development.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 8,
      "from": 4,
      "beatId": "019dd95a-07a7-7579-bd64-81f214886d60",
      "arcName": "The Onion",
      "arcSlug": "onion",
      "beatName": "Surface Observation",
      "beatSlug": "onion-surface-observation",
      "evidence": "halfway-connected, S-curve passing PC, deployment phase framing",
      "position": 1,
      "confidence": 78,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    },
    {
      "to": 8,
      "from": 4,
      "beatId": "019dd95a-07a7-7579-bd64-973dfe622658",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "What Is",
      "beatSlug": "sparkline-what-is-1",
      "evidence": "PC era + mobile passing it",
      "position": 1,
      "confidence": 55,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    }
  ],
  "loops": [
    {
      "to": 7,
      "from": 4,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "019dd95a-08f8-7619-ac2d-d8ea0863a4e5",
      "evidence": "Trend (5bn mobiles), trigger (S-curve passing PC), opportunity window framed at 2.5bn smartphones.",
      "position": 1,
      "objective": "Establish that mobile is shifting from creation to deployment phase",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 75,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}