{
  "docId": "019dd923-5e88-73ef-bd5d-6e331a5623a1",
  "docSlug": "e228a35ad9610ecc",
  "documentTitle": "2016 Benedict Evans 2016 Mobile is Eating the World",
  "authorId": "BenedictEvans",
  "authorName": "Benedict Evans",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "independent_analyst",
  "sourceTypeLabel": "Independent analyst",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 29,
  "pageCount": 78,
  "prevPage": 28,
  "nextPage": 30,
  "slideType": "quote_slide",
  "function": "summarize",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": [
    "quote_block"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd5d-6e331a5623a1/29",
  "deckHref": "/decks/019dd923-5e88-73ef-bd5d-6e331a5623a1",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd5d-6e331a5623a1.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-6e331a5623a1#slide-29",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "We will move from mobile-first to AI-first.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-4e53-702a-8b76-c6512443d2b2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.2,
        "x": 0.19,
        "y": 0.5
      },
      "kind": "paragraph",
      "text": "- Sundar Pichai, 2016",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3667ad0b-afc5-458f-b39d-72cd6bc83b59",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.62,
        "x": 0.19,
        "y": 0.26
      },
      "kind": "quote",
      "text": "“We will move from mobile-first to AI-first.”",
      "attrs": null,
      "subkind": "pull-quote",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "190c4109-b7a6-43bc-b51f-bb184f92650f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "quote",
      "text": "We will move from mobile-first to AI-first. - Sundar Pichai, 2016",
      "attrs": null,
      "subkind": null,
      "toolName": "Authority citation",
      "toolSlug": "authority-citation",
      "confidence": null,
      "componentId": "019dd952-4e53-702a-8b76-ca22bb3b21fb",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Authority Bias",
      "slug": "authority-bias",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019dd95a-1b09-7403-ac5a-ccc90f330421",
      "evidence": "Tech-leader quote validates pivot.",
      "confidence": 80
    },
    {
      "name": "Core Message Extraction",
      "slug": "core-message-extraction",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-1b09-7403-ac5a-d2d81bab4508",
      "evidence": "Single quote distills the section's thesis.",
      "confidence": 70
    },
    {
      "name": "Credibility Transfer",
      "slug": "credibility-transfer",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019dd95a-1b09-7403-ac5a-cac626e36e33",
      "evidence": "Pichai-style quote 'mobile-first to AI-first' borrows authority.",
      "confidence": 85
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 35,
      "from": 22,
      "beatId": "019dd95a-07a7-7579-bd64-8b3ad25dc63b",
      "arcName": "The Onion",
      "arcSlug": "onion",
      "beatName": "Deeper Layer",
      "beatSlug": "onion-deeper-layer",
      "evidence": "ML breakthrough, data-instead-of-rules, ML S-curve, AI-first",
      "position": 3,
      "confidence": 78,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
    },
    {
      "to": 38,
      "from": 22,
      "beatId": "019dd95a-07a7-7579-bd64-9d724710a87f",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "What Is",
      "beatSlug": "sparkline-what-is-3",
      "evidence": "current computing/ML state",
      "position": 3,
      "confidence": 55,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 29,
      "from": 23,
      "name": "Aha Moment",
      "slug": "03-aha-moment",
      "bestFor": "Data-heavy sections, research findings, analytical arguments",
      "matchId": "019dd95a-08f8-7619-ac2d-e6e83775481e",
      "evidence": "Question (dog in picture) -> data (error rates collapsing) -> insight (data not rules, AI-first).",
      "position": 4,
      "objective": "Reveal that ML has crossed an accuracy threshold and generalises",
      "structure": "The Problem/Question -> What the Data Shows -> The Insight",
      "confidence": 78,
      "description": "Establish a tension, present data, then deliver the insight that changes everything"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}