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  "documentTitle": "2013 Benedict Evans 2013 Mobile is Eating the World",
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  "authorName": "Benedict Evans",
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  "notes": "This slide describes a recurring market phenomenon often referred to as 'The Great Unbundling' or 'The Aggregation Cycle'.",
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      "text": "Value to aggregating all your needs/services/content/messaging/friends in one place\nOver time, the gravity well sucks in more and more adjacencies\nCategory killers emerge, lock-ins turn out not to matter so much and the aggregator is unbundled\nAnd then the cycle repeats",
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