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  "documentTitle": "2013 Benedict Evans 2013 Mobile is Eating the World",
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      "text": "Remember Myspace, Bebo, Tuenti, Orkut...\nPeople appear to regard almost all of what they share on a social network as transitory - and not just for Snapchat\nPeople walk away from the archive - social detox\nPerhaps social networks are sticky like nightclubs, not banks\nThis makes mobile social potentially very volatile",
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