{
  "docId": "019dd923-5e88-73ef-bd5d-65ebeeac4c6b",
  "docSlug": "5c291a090d0a3c0b",
  "documentTitle": "2013 Benedict Evans 2013 Mobile is Eating the World",
  "authorId": "BenedictEvans",
  "authorName": "Benedict Evans",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "independent_analyst",
  "sourceTypeLabel": "Independent analyst",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 35,
  "pageCount": 74,
  "prevPage": 34,
  "nextPage": 36,
  "slideType": "section_divider",
  "function": "transition",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": [
    "headline_text"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd5d-65ebeeac4c6b/35",
  "deckHref": "/decks/019dd923-5e88-73ef-bd5d-65ebeeac4c6b",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd5d-65ebeeac4c6b.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-65ebeeac4c6b#slide-35",
  "components": [
    {
      "bbox": {
        "h": 0.05,
        "w": 0.84,
        "x": 0.08,
        "y": 0.48
      },
      "kind": "list",
      "text": "Google, Apple, Facebook, Amazon",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "11bb32ab-27d4-4160-8cab-c3c74ee05296",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.76,
        "x": 0.12,
        "y": 0.05
      },
      "kind": "title",
      "text": "‘Four horsemen’ driving the agenda",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b14bb96d-d188-419e-94be-5910bb4d1a90",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Inductive Reasoning",
      "slug": "inductive-reasoning",
      "agent": "Architect",
      "layer": "loop",
      "matchId": "019dd95a-1b09-7403-ac55-38adfccb7082",
      "evidence": "First slide of ecosystem Pattern Hunter loop.",
      "confidence": 75
    },
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-1b09-7403-ac55-35588998393e",
      "evidence": "Title states 'who drives the agenda' rather than just 'players'.",
      "confidence": 75
    },
    {
      "name": "Metaphor & Analogy",
      "slug": "metaphor-analogy",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019dd95a-1b09-7403-ac55-326ec2fcc7ae",
      "evidence": "Title 'Four horsemen driving the agenda' applies a biblical metaphor to Google/Apple/FB/Amazon.",
      "confidence": 90
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 65,
      "from": 22,
      "beatId": "019dd95a-07a7-7579-bd64-2fccb5a5d3e4",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Implications (So What)",
      "beatSlug": "triple-take-the-implications-so-what",
      "evidence": "Tablets split, ecosystems are leverage point, social is in flux on mobile.",
      "position": 2,
      "confidence": 75,
      "parentBeatName": "Reflection",
      "parentBeatSlug": "reflection"
    },
    {
      "to": 49,
      "from": 15,
      "beatId": "019dd95a-07a7-7579-bd64-39fef2ffb838",
      "arcName": "The Mountain",
      "arcSlug": "mountain",
      "beatName": "Rising Action",
      "beatSlug": "mountain-rising-action",
      "evidence": "Manufacturer dynamics, tablet split, ecosystem analysis intensify.",
      "position": 2,
      "confidence": 55,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
    }
  ],
  "loops": [
    {
      "to": 49,
      "from": 35,
      "name": "Pattern Hunter",
      "slug": "02-pattern-hunter",
      "bestFor": "Time-pressed audiences, building consensus, when data is strong",
      "matchId": "019dd95a-08f8-7619-ac2d-878bc5164d1a",
      "evidence": "Four horsemen, ecosystem sizes, reach, geography, app counts, engagement — all converging on p.40 'Ecosystem is the key leverage point'.",
      "position": 5,
      "objective": "Establish that ecosystems (not platforms) are the leverage point",
      "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
      "confidence": 80,
      "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}