{
  "docId": "019dd923-5e88-73ef-bd5d-65ebeeac4c6b",
  "docSlug": "5c291a090d0a3c0b",
  "documentTitle": "2013 Benedict Evans 2013 Mobile is Eating the World",
  "authorId": "BenedictEvans",
  "authorName": "Benedict Evans",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "independent_analyst",
  "sourceTypeLabel": "Independent analyst",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 22,
  "pageCount": 74,
  "prevPage": 21,
  "nextPage": 23,
  "slideType": "transition",
  "function": "transition",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "The slide uses a horizontal layout with four distinct blocks, one of which is highlighted in a darker shade.",
  "elementsJson": [
    "other"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd5d-65ebeeac4c6b/22",
  "deckHref": "/decks/019dd923-5e88-73ef-bd5d-65ebeeac4c6b",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd5d-65ebeeac4c6b.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-65ebeeac4c6b#slide-22",
  "components": [
    {
      "bbox": {
        "h": 0.211,
        "w": 0.945,
        "x": 0.027,
        "y": 0.407
      },
      "kind": "list",
      "text": "Scale, Tablets, Ecosystems, Mobile social & discovery",
      "attrs": null,
      "subkind": "comparison",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "23836b44-ce88-466a-ad2b-10ed09e02e9f",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 65,
      "from": 22,
      "beatId": "019dd95a-07a7-7579-bd64-2fccb5a5d3e4",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Implications (So What)",
      "beatSlug": "triple-take-the-implications-so-what",
      "evidence": "Tablets split, ecosystems are leverage point, social is in flux on mobile.",
      "position": 2,
      "confidence": 75,
      "parentBeatName": "Reflection",
      "parentBeatSlug": "reflection"
    },
    {
      "to": 49,
      "from": 15,
      "beatId": "019dd95a-07a7-7579-bd64-39fef2ffb838",
      "arcName": "The Mountain",
      "arcSlug": "mountain",
      "beatName": "Rising Action",
      "beatSlug": "mountain-rising-action",
      "evidence": "Manufacturer dynamics, tablet split, ecosystem analysis intensify.",
      "position": 2,
      "confidence": 55,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}