{
  "docId": "019dd923-5e88-73ef-bd5d-63894b9937cd",
  "docSlug": "0523405c73c7b809",
  "documentTitle": "2025 Rise with RISE Upskill Today for a Digital First Tomorrow",
  "authorId": "BCG",
  "authorName": "BCG",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 37,
  "pageCount": 46,
  "prevPage": 36,
  "nextPage": 38,
  "slideType": "other",
  "function": "other",
  "density": "dense",
  "nDataPoints": 1,
  "notes": "Includes examples of standard and distinction certificates, and mentions blockchain-verified Credly badges.",
  "elementsJson": [
    "paragraph",
    "screenshot",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd5d-63894b9937cd/37",
  "deckHref": "/decks/019dd923-5e88-73ef-bd5d-63894b9937cd",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd5d-63894b9937cd.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-63894b9937cd#slide-37",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "A Professional Certificate by BCG U, under the SkillsFuture Career Transition Programme (SCTP) will be awarded to learners who successfully complete the course.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-47c6-7671-886c-ea0bc3b7b2b4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.35,
        "x": 0.06,
        "y": 0.92
      },
      "kind": "disclaimer",
      "text": "*Subject to meeting the minimum attendance and assessment requirement. **Subject to meeting all other programme requirements",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6c273fa1-d13a-4503-8425-fddff1b7126c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.25,
        "x": 0.72,
        "y": 0.23
      },
      "kind": "image",
      "text": "Example certificate with distinction",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3d2c1653-5cc9-46fe-a7ea-69a02802742b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.25,
        "x": 0.44,
        "y": 0.23
      },
      "kind": "image",
      "text": "Draft certificate template",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d36182a4-4686-4169-a9f9-b694093c9452",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.35,
        "x": 0.06,
        "y": 0.34
      },
      "kind": "paragraph",
      "text": "A Professional Certificate by BCG U, under the SkillsFuture Career Transition Programme (SCTP) will be awarded to learners who successfully complete the course*.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "04562ea2-ddc5-4732-9105-868b31f31d38",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.35,
        "x": 0.06,
        "y": 0.66
      },
      "kind": "paragraph",
      "text": "Bonus: Receive Credly badges for your achievements and safeguard them using blockchain.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0d86cbef-096b-40a0-8513-4f9baebf8b0a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.35,
        "x": 0.06,
        "y": 0.51
      },
      "kind": "paragraph",
      "text": "Graduates who achieve a score of 80% or higher will receive a Certificate with Distinction for their exceptional performance**.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2cc74e15-433f-497d-9d11-969296e6faf9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.35,
        "x": 0.06,
        "y": 0.11
      },
      "kind": "title",
      "text": "Certificate of Completion",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e1bfffeb-be8c-49ca-a9f0-63af18cffa30",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-121f-71e6-8e8e-60a79c1ecd4d",
      "evidence": "Callout names the credential that learners will receive",
      "confidence": 60
    },
    {
      "name": "Authority Bias",
      "slug": "authority-bias",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019dd95a-121f-71e6-8e8e-598515b65225",
      "evidence": "Certificate is from 'BCG U' under SkillsFuture SCTP",
      "confidence": 85
    },
    {
      "name": "Call to action",
      "slug": "call-to-action",
      "agent": null,
      "layer": "slide",
      "matchId": "d198a6cd-93e7-4720-ae77-a3240abb799a",
      "evidence": "The slide mentions a Professional Certificate by BCG U.",
      "confidence": 0.7
    },
    {
      "name": "Credibility Transfer",
      "slug": "credibility-transfer",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019dd95a-121f-71e6-8e8e-5cafc72c44b9",
      "evidence": "BCG U + government program confer credential weight",
      "confidence": 80
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 40,
      "from": 8,
      "beatId": "019dd95a-0701-77fe-ae97-eae1fe94ddac",
      "arcName": "AIDA",
      "arcSlug": "aida",
      "beatName": "Desire",
      "beatSlug": "aida-desire",
      "evidence": "Course comparison, BDA deep dive, curriculum, trainers, certificate, fees",
      "position": 3,
      "confidence": 80,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    },
    {
      "to": 40,
      "from": 31,
      "beatId": "019dd95a-0701-77fe-ae97-fec10ad723d6",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Visualization",
      "beatSlug": "monroes-sequence-visualization",
      "evidence": "Trainers, career guidance, certificate, fee subsidy",
      "position": 4,
      "confidence": 55,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 37,
      "from": 35,
      "name": "Before After",
      "slug": "21-before-after",
      "bestFor": "Product demos, process improvements, ROI justification",
      "matchId": "019dd95a-088b-72c8-b7e0-b4b8b0824a5c",
      "evidence": "Career Guidance & Transition Support -> Certificate of Completion by BCG U",
      "position": 6,
      "objective": "Show transition from skill-building to certified market-ready professional",
      "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
      "confidence": 65,
      "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}