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  "documentTitle": "2025 Executive Perspectives Unlocking Impact from AI Driving Sustaingable Cost Advantage with AI",
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      "text": "Context: Leading global third-party logistics provider with multi-billion revenues and large blue chip client portfolio. GenAI was offering unique opportunity to re-shape and enhance internal and customer-related processes and solutions. BCG supported in identifying high-impact Gen AI use-cases in the Order-to-Proposal process",
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      "text": "Actions taken: Developed proof of concept for two customer-focused use cases, showcasing business value and feasibility. 1. Implemented GenAI-powered proposal development. 2. Launched GenAI-backed operations design. Created GenAI roadmap for client. Triggered client's GenAI skills and capabilities",
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      "text": "10% Increase in win-rate anticipated",
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      "text": "Case example 3 – Large supply bases | A logistics company implemented GenAI in RFP generation and support operations",
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