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  "documentTitle": "2025 Executive Perspectives Future of Marketing with GenAI",
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  "notes": "The slide uses a classic 'problem-solution' structure, contrasting four pain points with four GenAI benefits and three performance outcomes.",
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      "kind": "callout",
      "text": "Leading players are starting to scale, and are reaping the benefits: 3-6x more ROI on overall marketing spend, time to market collapsing from months to weeks, and improved brand salience and engagement by 30-40%.",
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      "text": "AI can break this deadlock: Drastically collapse cost of content; Enables scalable personalization; Enables execution control at scale; Democratizes expertise",
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      "text": "Leading players are starting to scale, and are reaping the benefits: 3-6x more ROI on overall marketing spend; Time to market collapsing from months to weeks; Improved brand salience and engagement by 30-40%",
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      "text": "Need (and cost) for content exploding; Demand volatility, reduced shelf-life; Complexifying, digital journeys; Cost of expertise unsustainable",
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      "text": "ROI: 3-6x",
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      "text": "Need for content is exploding due to number of channels and the demand for personalization. Content overload makes it harder to cut through the noise, raising the bar for creativity. Higher volatility in demand has increased burden of ROI proof on marketing costs, while reducing shelf-life of marketing outputs. Consumer/shopper journeys are becoming increasingly digitally-influenced and complex, which dilutes scale of spending and increases need for platform specific operations and expertise. To best compete, CMOs have needed to continue layering on experts (by channel, by lever, etc.) on top of their core teams, which puts pressure on SG&As",
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      "text": "Source: BCG experience",
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      "kind": "title",
      "text": "Why now | Sustaining marketing returns is becoming increasingly difficult ... ... GenAI can help break this pattern",
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