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  "documentTitle": "2025 Executive Perspectives Future of Marketing with GenAI",
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      "text": "CMOs need to: Rethink the marketing technology delivery model; Invest in business partnering with CIOs/CDOs; Invest in AI prompt design; Ensure strong in-house specialists.",
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      "text": "Source: BCG analysis, Gartner CMO survey 2023; 1. Marketing technology (MarTech) refers to the tools that help with marketing workflows; customer acquisition and retention; brand and communications; content and social; or data and analytics",
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