{
  "docId": "019dd923-5e88-73ef-bd5d-4d8684543d65",
  "docSlug": "e7b7f6a0a34ccac6",
  "documentTitle": "2025 Executive Perspectives Future of Marketing with GenAI",
  "authorId": "BCG",
  "authorName": "BCG",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 2,
  "pageCount": 27,
  "prevPage": 1,
  "nextPage": 3,
  "slideType": "executive_summary",
  "function": "establish_context",
  "density": "balanced",
  "nDataPoints": 1,
  "notes": "The slide serves as a front-matter/introductory page for a report.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "bullet_list",
    "callout_box",
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd5d-4d8684543d65/2",
  "deckHref": "/decks/019dd923-5e88-73ef-bd5d-4d8684543d65",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd5d-4d8684543d65.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-4d8684543d65#slide-2",
  "components": [
    {
      "bbox": {
        "h": 0.25,
        "w": 0.3,
        "x": 0.65,
        "y": 0.1
      },
      "kind": "callout",
      "text": "In this BCG Executive Perspective, we articulate the vision and value of the future of marketing with AI",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "327b7fb9-5518-4dad-8030-f97bf1cfbf99",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.55,
        "x": 0.05,
        "y": 0.45
      },
      "kind": "list",
      "text": "How will the talent and skills of my marketing team change? Do I need a different team, or how do I upskill? How can I leverage GenAI to win in an environment with declining ROI? How will the customer experience evolve? How do I get started?",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "01dd5ba8-a02e-49b1-9849-9b65e84396b5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.55,
        "x": 0.05,
        "y": 0.8
      },
      "kind": "paragraph",
      "text": "This document is a guide for CEOs and CMOs to cut through the hype around AI and understand what creates value now and in the future.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "17bcbe92-b0eb-467b-8b09-5cc1da3d8c95",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.55,
        "x": 0.05,
        "y": 0.18
      },
      "kind": "paragraph",
      "text": "We meet often with CEOs to discuss AI—a topic that is both captivating and rapidly changing. After working with over 1,000 clients in the past year, we are sharing our most recent learning in a new series designed to help CEOs navigate AI.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "349068e4-1c47-4499-adba-4080cb181391",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.15,
        "x": 0.05,
        "y": 0.1
      },
      "kind": "title",
      "text": "Introduction",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ae2a21ed-36e4-4c49-89ff-643dac4dec34",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-121f-71e6-8e88-e220687af1a3",
      "evidence": "Intro page introduces the perspective and value thesis upfront.",
      "confidence": 70
    },
    {
      "name": "Audience Definition",
      "slug": "audience-definition",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "ab8b977f-7793-4703-8ba8-aa7cd74e8cbb",
      "evidence": "We meet often with CEOs to discuss AI—a topic that is both captivating and rapidly changing.",
      "confidence": 0.7
    },
    {
      "name": "Executive summary",
      "slug": "executive-summary",
      "agent": null,
      "layer": "slide",
      "matchId": "b698cda4-b639-45c9-83e2-d053d5e97804",
      "evidence": "This document is a guide for CEOs and CMOs to cut through the hype around AI and understand what creates value now and in the future.",
      "confidence": 0.9
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 3,
      "from": 1,
      "beatId": "019dd95a-0701-77fe-ae97-61c9c35ee0f2",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Situation & Context",
      "beatSlug": "consultants-gambit-situation-context",
      "evidence": "Title, intro and Deploy/Reshape/Invent value framing of AI in marketing.",
      "position": 1,
      "confidence": 88,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}