{
  "docId": "019dd923-5e88-73ef-bd5d-48214bd8ee29",
  "docSlug": "f560680e855167b8",
  "documentTitle": "2025 Executive Perspectives Consumer AI First Companies Win the Future",
  "authorId": "BCG",
  "authorName": "BCG",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 9,
  "pageCount": 25,
  "prevPage": 8,
  "nextPage": 10,
  "slideType": "financial_analysis",
  "function": "quantify_impact",
  "density": "dense",
  "nDataPoints": 14,
  "notes": "The slide uses a waterfall-style logic to bridge revenue to EBIT, highlighting GenAI-driven efficiency gains.",
  "elementsJson": [
    "headline_text",
    "waterfall_chart",
    "data_table"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd5d-48214bd8ee29/9",
  "deckHref": "/decks/019dd923-5e88-73ef-bd5d-48214bd8ee29",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd5d-48214bd8ee29.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-48214bd8ee29#slide-9",
  "components": [
    {
      "bbox": {
        "h": 0.03,
        "w": 0.12,
        "x": 0.83,
        "y": 0.19
      },
      "kind": "callout",
      "text": "Illustrative example",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c5b052a5-48b2-4fd0-ac88-2cdbc842e548",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "callout",
      "text": "Full potential of GenAI for CP companies up to 500-800bps – to be reinvested in brand, consumer access and technology.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-47c7-738e-b71a-428ce7c64436",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.8,
        "x": 0.15,
        "y": 0.2
      },
      "kind": "chart",
      "text": "P&L waterfall showing impact from Gross Revenue to EBIT",
      "attrs": null,
      "subkind": "waterfall",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b8d761a7-45f6-4606-8a74-82d0c7d73447",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.8,
        "x": 0.15,
        "y": 0.6
      },
      "kind": "list",
      "text": "Drivers of impact for each P&L line item",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e1a502ca-1655-452a-b928-82d5a1215c9e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "EBIT margin improvement: 500-800bps",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-47c7-738e-b71a-44a93e57c544",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.1,
        "x": 0.05,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "Source: BCG analysis",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2498c21f-fd77-41fc-9ca2-46da058ec691",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.9,
        "x": 0.05,
        "y": 0.03
      },
      "kind": "title",
      "text": "Reshaped P&L model | Full potential of GenAI for CP companies up to 500-800bps – to be reinvested in brand, consumer access and technology",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "763c331e-53b6-4903-bac8-22cb0e9637ec",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Aha! Moment",
      "slug": "aha-moment",
      "agent": "Storyteller",
      "layer": "loop",
      "matchId": "019dd95a-121f-71e6-8e88-084ee3a45701",
      "evidence": "Reveals quantified upside of GenAI in a single visual.",
      "confidence": 70
    },
    {
      "name": "Data Story Arc",
      "slug": "data-story-arc",
      "agent": "Storyteller",
      "layer": "loop",
      "matchId": "019dd95a-121f-71e6-8e88-05f401d8e196",
      "evidence": "Chart structures context->drivers->insight->implication.",
      "confidence": 78
    },
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-121f-71e6-8e87-f0fb267f1b09",
      "evidence": "Title quantifies '500-800bps' value reinvestment thesis.",
      "confidence": 95
    },
    {
      "name": "Annotation",
      "slug": "annotation",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-121f-71e6-8e87-fb3137ddd230",
      "evidence": "Each bar carries percentage label and a driver-of-impact box below.",
      "confidence": 90
    },
    {
      "name": "Chart Selection Guide",
      "slug": "chart-selection-guide",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-121f-71e6-8e87-f54c4cb2225d",
      "evidence": "Waterfall chart used to walk gross revenue to EBIT.",
      "confidence": 95
    },
    {
      "name": "Color Strategy",
      "slug": "color-strategy",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-121f-71e6-8e88-030a0b3d2121",
      "evidence": "Green=positive, grey=cost, yellow=outcome to encode sentiment.",
      "confidence": 80
    },
    {
      "name": "Von Restorff Effect",
      "slug": "von-restorff-effect",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-121f-71e6-8e87-fc2235386838",
      "evidence": "EBIT bar highlighted yellow against grey/green palette.",
      "confidence": 88
    },
    {
      "name": "Waterfall chart",
      "slug": "waterfall-chart",
      "agent": null,
      "layer": "slide",
      "matchId": "034c5670-adc9-4664-b555-5977aa4f98da",
      "evidence": "This slide features a waterfall chart showing the impact of GenAI on the P&L.",
      "confidence": 0.9
    }
  ],
  "frameworks": [
    {
      "name": "waterfall-bridge",
      "slug": null,
      "matchId": "6ea6bcc5-833a-4fac-890d-055fb6a65d89",
      "evidence": "The slide uses a waterfall chart to bridge P&L components to EBIT impact.",
      "confidence": 1
    },
    {
      "name": "Waterfall Chart (P&L Value Bridge)",
      "slug": null,
      "matchId": "019dd95a-1ca5-70bb-bba3-83e6bbb04eb9",
      "evidence": "Classic floating-bar bridge from gross revenue to EBIT with bps drivers.",
      "confidence": 95
    }
  ],
  "arcBeats": [
    {
      "to": 11,
      "from": 7,
      "beatId": "019dd95a-0701-77fe-ae97-50ac691f3241",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Problem & Complication",
      "beatSlug": "consultants-gambit-problem-complication",
      "evidence": "AI-first vs today, P&L shift, org reshape, journey disruption.",
      "position": 2,
      "confidence": 92,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 9,
      "from": 9,
      "name": "Waterfall Value",
      "slug": "31-waterfall-value",
      "bestFor": "Financial analysis, value bridges, variance explanations",
      "matchId": "019dd95a-088b-72c8-b7e0-290b0a834e46",
      "evidence": "Explicit waterfall chart from gross revenue through EBIT with bps drivers.",
      "position": 3,
      "objective": "Quantify GenAI value at 500-800bps via P&L bridge",
      "structure": "The Total -> Driver 1 Impact -> Driver 2 Impact -> Driver 3 Impact -> The Remainder",
      "confidence": 95,
      "description": "Break down a big number into its component drivers to show where value is created or lost"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}