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  "documentTitle": "2025 Executive Perspectives Consumer AI First Companies Win the Future",
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      "text": "Faster: 2x faster from insight to in-market products... More relevant: For consumers, with AI-augmented content... More innovative: Exploring a 2x larger innovation space... More resilient: Dynamically adjusting end-to-end resource allocation... Leaner: 30-50% productivity gains",
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      "text": "Illustrative examples: FMCG (3x faster), Beverages (30% improvement, 2-3pts sales uplift), Multi-category (2x improvement), Multi-category (15% ROI, 2pts EBIT, +10pts forecast), Consumer Health (15% FTE reduction, 40% time saved)",
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