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  "documentTitle": "2025 Executive Perspectives Consumer AI First Companies Win the Future",
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      "text": "In the past 5 years... Prediction and simulation models have become mature, optimizing decisions in revenue management, marketing, and supply chain. Generative AI models have improved worker productivity through better knowledge retrieval and content drafting.",
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      "text": "In the next 3 years... Improved AI reasoning capabilities could allow AI to solve complex business problems or discover breakthrough innovation. Physical AI could step-change robotics and manufacturing productivity. Agentic AI will continue to reset consumer journeys, transforming how shoppers discover and buy products.",
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