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      "text": "Economic uncertainty; Spending shift across categories; Blurring of sales channels; Rise of GLP-1s; Supply chain volatility",
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      "text": "While the economy continues to avoid a recession, consumer sentiment remains cautious amid ongoing uncertainty and years of price taking. Mass consumers are under stress, fed up with price hikes, seeking value and trade-down. Volumes are declining due to less discretionary consumption and increased away-from-home eating. Small growth is occurring in premium ranges as income bifurcation re-emerges. Distribution channels continue to blur as online/omni grows and retailers adjust assortments across price segments. In the US, GLP-1 patients are reporting an all-around consumption reduction with material shifts in food and beverage spending. Macroeconomic and geopolitical changes require continued investments in supply chain resilience to build flexibility and responsiveness.",
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