{
  "docId": "019dd923-5e88-73ef-bd5d-48214bd8ee29",
  "docSlug": "f560680e855167b8",
  "documentTitle": "2025 Executive Perspectives Consumer AI First Companies Win the Future",
  "authorId": "BCG",
  "authorName": "BCG",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 13,
  "pageCount": 25,
  "prevPage": 12,
  "nextPage": 14,
  "slideType": "roadmap",
  "function": "present_solution",
  "density": "balanced",
  "nDataPoints": 8,
  "notes": "The slide uses a process-flow structure with numbered steps and associated AI use cases, concluding with a summary of quantitative benefits.",
  "elementsJson": [
    "process_diagram",
    "big_number"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd5d-48214bd8ee29/13",
  "deckHref": "/decks/019dd923-5e88-73ef-bd5d-48214bd8ee29",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd5d-48214bd8ee29.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-48214bd8ee29#slide-13",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "AI-first model supports innovation across the product lifecycle.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-47c7-738e-b71a-5f4b3c7b9a2f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.9,
        "x": 0.05,
        "y": 0.15
      },
      "kind": "diagram",
      "text": "Ideate, Develop products, Activate products, Plan, execute, engage",
      "attrs": null,
      "subkind": "process",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5bb9ea87-8d7b-43a2-a8ca-cfeece55bdd3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.9,
        "x": 0.05,
        "y": 0.8
      },
      "kind": "metric",
      "text": "3-5x, 50-80%, 25-40%, 60%, 30-40%, 2-3x",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a823a6d6-88f0-4895-985f-3dc8252705bf",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Time savings: 50-80%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-47c7-738e-b71a-60440ab684a2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.9,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "RESHAPE | AI-first model supports innovation across the product lifecycle",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "aaa85e92-3050-4001-bd8d-7a523e468380",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Causal Chain",
      "slug": "causal-chain",
      "agent": "Architect",
      "layer": "loop",
      "matchId": "019dd95a-121f-71e6-8e88-44adb6a4f97f",
      "evidence": "Seven sequential lifecycle stages from Ideate to post-market feedback.",
      "confidence": 80
    },
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-121f-71e6-8e88-439548708539",
      "evidence": "Title 'AI-first model supports innovation across the product lifecycle'.",
      "confidence": 88
    },
    {
      "name": "Annotation",
      "slug": "annotation",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-121f-71e6-8e88-536800cb9ff0",
      "evidence": "Bottom 'Typical impacts' row labels each cluster with quantified gain.",
      "confidence": 78
    },
    {
      "name": "Color Strategy",
      "slug": "color-strategy",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-121f-71e6-8e88-4f461481af30",
      "evidence": "Each phase color-coded; impacts row mirrors the phase color.",
      "confidence": 78
    },
    {
      "name": "Deploy / Reshape / Invent (BCG)",
      "slug": "bcg-deploy-reshape-invent",
      "agent": null,
      "layer": "slide",
      "matchId": "28c159c0-7245-4482-9d9a-0c06445fa483",
      "evidence": "RESHAPE | AI-first model supports innovation across the product lifecycle",
      "confidence": 0.9
    },
    {
      "name": "Grid System",
      "slug": "grid-system",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-121f-71e6-8e88-480e67f8301c",
      "evidence": "Strict column-by-stage grid aligns capabilities and impacts.",
      "confidence": 78
    }
  ],
  "frameworks": [
    {
      "name": "Product Innovation Lifecycle",
      "slug": null,
      "matchId": "019dd95a-1ca5-70bb-bba3-8c0156dd18bf",
      "evidence": "Seven numbered stages grouped under four lifecycle headers.",
      "confidence": 80
    },
    {
      "name": "product-lifecycle-management",
      "slug": null,
      "matchId": "2278ae67-4098-45c2-888e-c4a53ad4f6c8",
      "evidence": "The slide maps AI capabilities across the standard product development lifecycle stages.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 17,
      "from": 12,
      "beatId": "019dd95a-0701-77fe-ae97-5528b59b978b",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Solution & Approach",
      "beatSlug": "consultants-gambit-solution-approach",
      "evidence": "Deploy/Reshape/Invent plays with deep dives and case examples.",
      "position": 3,
      "confidence": 92,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 17,
      "from": 12,
      "name": "Mece Breakdown",
      "slug": "40-mece-breakdown",
      "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
      "matchId": "019dd95a-088b-72c8-b7e0-30e66df17cb8",
      "evidence": "Deploy/Reshape/Invent three columns then Reshape and Invent deep dives + examples.",
      "position": 5,
      "objective": "Decompose the AI-first solution into three distinct plays with proof",
      "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
      "confidence": 90,
      "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}