{
  "docId": "019dd923-5e88-73ef-bd5d-48214bd8ee29",
  "docSlug": "f560680e855167b8",
  "documentTitle": "2025 Executive Perspectives Consumer AI First Companies Win the Future",
  "authorId": "BCG",
  "authorName": "BCG",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 12,
  "pageCount": 25,
  "prevPage": 11,
  "nextPage": 13,
  "slideType": "strategic_options",
  "function": "present_solution",
  "density": "dense",
  "nDataPoints": 2,
  "notes": "Uses the BCG Deploy-Reshape-Invent framework.",
  "elementsJson": [
    "headline_text",
    "icon_grid",
    "bullet_list",
    "process_diagram"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd5d-48214bd8ee29/12",
  "deckHref": "/decks/019dd923-5e88-73ef-bd5d-48214bd8ee29",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd5d-48214bd8ee29.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-48214bd8ee29#slide-12",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Combine multiple AI initiatives for an end-to-end transformation.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-47c7-738e-b719-535dda37018d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.9,
        "x": 0.05,
        "y": 0.2
      },
      "kind": "framework",
      "text": "Deploy, Reshape, Invent",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "aa4a743d-2ec6-4f14-a242-c681e7be0e72",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.28,
        "x": 0.05,
        "y": 0.35
      },
      "kind": "list",
      "text": "Deploy: Embed AI in the day to day, delivering diffuse productivity (10-15%) and reducing the need for additional hires and daily operating friction",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0056cc0f-4713-4d96-94c4-f7545cb11488",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.3,
        "x": 0.35,
        "y": 0.35
      },
      "kind": "list",
      "text": "Reshape: Transform end-to-end processes and functions for radical gains (30-50%+) in speed, quality, and cost",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "245111b7-6770-4f1e-92ce-df05a9ca5202",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.28,
        "x": 0.67,
        "y": 0.35
      },
      "kind": "list",
      "text": "Invent: Launch consumer-facing offerings that unlock new experiences and revenue opportunities",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2e5fe232-6dba-48b8-be78-b60e46fef2a5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.9,
        "x": 0.05,
        "y": 0.82
      },
      "kind": "paragraph",
      "text": "End-to-end transformation across all 3 plays",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "894477b8-9e30-48c0-b4a0-5b0d234c2892",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.1,
        "x": 0.05,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "Source: BCG analysis",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8e35a73f-9267-4b10-8534-27ab25adef2e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.9,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "CP AI leaders are investing in all three strategic plays to maximize value",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1189befa-ae0d-46ec-bc16-86804695ed51",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "MECE Principle",
      "slug": "mece-principle",
      "agent": "Architect",
      "layer": "block",
      "matchId": "019dd95a-121f-71e6-8e88-344fee38886b",
      "evidence": "Three plays presented as distinct yet collectively exhaustive.",
      "confidence": 80
    },
    {
      "name": "The Rule of Three",
      "slug": "the-rule-of-three",
      "agent": "Storyteller",
      "layer": "block",
      "matchId": "019dd95a-121f-71e6-8e88-33cba27515bc",
      "evidence": "Three pillars stitched by 'End-to-end transformation across all 3 plays'.",
      "confidence": 90
    },
    {
      "name": "Three Pillars",
      "slug": "three-pillars",
      "agent": "Architect",
      "layer": "block",
      "matchId": "019dd95a-121f-71e6-8e88-2d4497c47796",
      "evidence": "Three labeled columns: Deploy / Reshape / Invent.",
      "confidence": 92
    },
    {
      "name": "Horizontal Logic",
      "slug": "horizontal-logic",
      "agent": "Architect",
      "layer": "loop",
      "matchId": "019dd95a-121f-71e6-8e88-3ccaa7f3e3c0",
      "evidence": "Plays sit at the same level and complete the value-creation set.",
      "confidence": 70
    },
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-121f-71e6-8e88-2ac056ff4ce0",
      "evidence": "Title says leaders invest in 'all three strategic plays'.",
      "confidence": 90
    },
    {
      "name": "Deploy / Reshape / Invent (BCG)",
      "slug": "bcg-deploy-reshape-invent",
      "agent": null,
      "layer": "slide",
      "matchId": "e04a3ef8-a17a-414d-b8d2-c2d77da5eeec",
      "evidence": "The slide mentions 'Deploy', 'Reshape', and 'Invent' as strategic plays.",
      "confidence": 0.7
    },
    {
      "name": "Law of Similarity",
      "slug": "law-of-similarity",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-121f-71e6-8e88-3b970112a381",
      "evidence": "Three columns share identical icon+headline+example structure.",
      "confidence": 82
    }
  ],
  "frameworks": [
    {
      "name": "bcg-deploy-reshape-invent",
      "slug": null,
      "matchId": "b9eab285-e205-4b44-9d8e-b761859c4ac1",
      "evidence": "The slide explicitly uses the 'Deploy', 'Reshape', and 'Invent' terminology associated with BCG's AI strategy framework.",
      "confidence": 1
    },
    {
      "name": "BCG Deploy / Reshape / Invent (Three Strategic Plays)",
      "slug": null,
      "matchId": "019dd95a-1ca5-70bb-bba3-8918646f2d38",
      "evidence": "Three columns labelled Deploy, Reshape, Invent with examples per play.",
      "confidence": 92
    }
  ],
  "arcBeats": [
    {
      "to": 17,
      "from": 12,
      "beatId": "019dd95a-0701-77fe-ae97-5528b59b978b",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Solution & Approach",
      "beatSlug": "consultants-gambit-solution-approach",
      "evidence": "Deploy/Reshape/Invent plays with deep dives and case examples.",
      "position": 3,
      "confidence": 92,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 17,
      "from": 12,
      "name": "Mece Breakdown",
      "slug": "40-mece-breakdown",
      "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
      "matchId": "019dd95a-088b-72c8-b7e0-30e66df17cb8",
      "evidence": "Deploy/Reshape/Invent three columns then Reshape and Invent deep dives + examples.",
      "position": 5,
      "objective": "Decompose the AI-first solution into three distinct plays with proof",
      "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
      "confidence": 90,
      "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}