{
  "docId": "019dd923-5e88-73ef-bd5d-3b57693a8c6b",
  "docSlug": "bbc9a0337f45ab4c",
  "documentTitle": "2024 Executive Perspectives Transformation through AI and GenAI",
  "authorId": "BCG",
  "authorName": "BCG",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 5,
  "pageCount": 23,
  "prevPage": 4,
  "nextPage": 6,
  "slideType": "problem_statement",
  "function": "quantify_impact",
  "density": "dense",
  "nDataPoints": 3,
  "notes": "Uses a linear process flow to connect inputs (intelligence) to outputs (value).",
  "elementsJson": [
    "headline_text",
    "bullet_list",
    "icon_grid",
    "big_number"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd5d-3b57693a8c6b/5",
  "deckHref": "/decks/019dd923-5e88-73ef-bd5d-3b57693a8c6b",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd5d-3b57693a8c6b.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-3b57693a8c6b#slide-5",
  "components": [
    {
      "bbox": {
        "h": 0.6,
        "w": 0.9,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "diagram",
      "text": "Many types of customer intelligence... informing many customer-centric decisions... with proven value",
      "attrs": null,
      "subkind": "process",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "24f88ebc-f46f-4508-9368-67e2a4c90088",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.25,
        "x": 0.05,
        "y": 0.45
      },
      "kind": "list",
      "text": "Primary research (quantitative, qualitative)\nFirst-party data\nSocial listening\nMarket data\nEtc.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4faf5f1a-e59b-4b0b-85f4-58a570d9369e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.2,
        "x": 0.68,
        "y": 0.075
      },
      "kind": "metric",
      "text": "~20-40% Brand advocacy",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "02ac88b2-97c4-44ec-9ec2-41a241c56ba8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.2,
        "x": 0.68,
        "y": 0.06
      },
      "kind": "metric",
      "text": "~15-25% Cost savings",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ae9b88d1-a227-432a-b328-6a7ee942cac4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.2,
        "x": 0.68,
        "y": 0.045
      },
      "kind": "metric",
      "text": "~10-20% Revenue growth",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "baeacf5e-6fd7-4aff-aeaa-18be7ef7b89d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Revenue growth: 10-20%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-47c7-738e-b70d-522ee952661c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.1,
        "x": 0.05,
        "y": 0.94
      },
      "kind": "source-note",
      "text": "Source: BCG experience",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "21b10d22-d45d-4c42-b2c4-159f05f92b09",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.6,
        "x": 0.05,
        "y": 0.04
      },
      "kind": "title",
      "text": "Customer intelligence drives competitive advantage, yet many fail to turn it into better results",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "208fdf45-7339-4e57-ac90-9c6c37420195",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-1155-76cc-9e40-446b09d03ef2",
      "evidence": "Title states the gap: 'yet many fail to turn it into better results'",
      "confidence": 88
    },
    {
      "name": "Concrete Language",
      "slug": "concrete-language",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019dd95a-1155-76cc-9e40-4bb24e8b4b83",
      "evidence": "Specific %s: ~10-20% revenue, ~15-25% cost, ~20-40% advocacy",
      "confidence": 80
    },
    {
      "name": "Gestalt Principles",
      "slug": "gestalt-principles",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-1155-76cc-9e40-4e6d23c3f7f4",
      "evidence": "Three columns separated by enclosure + arrows show progression",
      "confidence": 70
    },
    {
      "name": "One Idea Rule",
      "slug": "one-idea-rule",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-1155-76cc-9e40-517d10f5cb6e",
      "evidence": "Single idea: intelligence types feed decisions yielding value",
      "confidence": 65
    }
  ],
  "frameworks": [
    {
      "name": "causal-chain",
      "slug": null,
      "matchId": "46394a5b-5964-48c5-8adc-705dba2659a9",
      "evidence": "The slide maps inputs to decisions to outcomes in a linear flow.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 6,
      "from": 5,
      "beatId": "019dd95a-0682-776c-8e39-7b7d2a4adf81",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Problem & Complication",
      "beatSlug": "consultants-gambit-problem-complication",
      "evidence": "'Many fail to turn intelligence into results' followed by 'What if AI could...'",
      "position": 2,
      "confidence": 90,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    },
    {
      "to": 15,
      "from": 5,
      "beatId": "019dd95a-0682-776c-8e39-8dd22fcb2c06",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Implications (So What)",
      "beatSlug": "triple-take-the-implications-so-what",
      "evidence": "Three GenAI redefinition ways with proof points",
      "position": 2,
      "confidence": 60,
      "parentBeatName": "Reflection",
      "parentBeatSlug": "reflection"
    }
  ],
  "loops": [
    {
      "to": 6,
      "from": 4,
      "name": "Tale Two Worlds",
      "slug": "04-tale-two-worlds",
      "bestFor": "Competitive analysis, benchmarking, case for change",
      "matchId": "019dd95a-088b-72c8-b7df-992990ee85d0",
      "evidence": "p4 paints near-term vs transformation; p5 'many fail' (current state); p6 'What if AI could' (desired state)",
      "position": 1,
      "objective": "Contrast today's failure to convert customer intelligence with the AI-enabled future",
      "structure": "Current State -> Desired State / Benchmark -> The Gap & Implication",
      "confidence": 78,
      "description": "Show the gap between two states to drive urgency or highlight opportunity"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}