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  "documentTitle": "2024 Executive Perspectives CEO s Guide to Maximizing Value Potential from AI in 2024",
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      "text": "1. Invested in AI capabilities over the last 7 years, through a mix of organic and inorganic moves\n2. Transformed its R&D and Marketing capabilities through Predictive and increasingly Generative AI\n3. Launched AI-powered digital services\n4. In parallel, set up an Enterprise-wide productivity lift effort with internal GPT",
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      "text": "1. Product superiority and speed to market\n2. Marketing creativity and effectiveness\n3. Direct and meaningful consumer connections",
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      "text": "Vision: Global CPG seeking to reinforce its core competitive advantages through AI",
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