{
  "docId": "019dd923-5e88-73ef-bd5d-16c49afe5bce",
  "docSlug": "0d3bb1f27a7276c0",
  "documentTitle": "2024 Executive Perspectives AI Unlocked Value Creation with AI",
  "authorId": "BCG",
  "authorName": "BCG",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 9,
  "pageCount": 27,
  "prevPage": 8,
  "nextPage": 10,
  "slideType": "client_example",
  "function": "illustrate_case",
  "density": "overcrowded",
  "nDataPoints": 12,
  "notes": "The slide uses a navigation bar at the top and a progress/maturity indicator at the bottom for each case study.",
  "elementsJson": [
    "icon_grid",
    "infographic"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd5d-16c49afe5bce/9",
  "deckHref": "/decks/019dd923-5e88-73ef-bd5d-16c49afe5bce",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd5d-16c49afe5bce.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-16c49afe5bce#slide-9",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Reshaping search, creative development and email marketing campaigns for 30 - 40% productivity increase and 10% - 20% reduction on cost per action.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-47c6-7671-8874-b29b1951dd2a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.88,
        "x": 0.06,
        "y": 0.25
      },
      "kind": "image",
      "text": "Five icons representing different industries: bank, energy, wine glass, medical cross, medicine bottle.",
      "attrs": null,
      "subkind": "icon-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4df733ab-f1c7-4f07-b88d-0b6441bf6d41",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.16,
        "x": 0.41,
        "y": 0.45
      },
      "kind": "list",
      "text": "Alcoholic beverage company: AI-assisted E2E campaign creation, leading to ~80% external agency cost saving along with ~40-60% uplift in click-through rate.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9cd2b7f7-cec4-455d-9d71-deb412180efc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.16,
        "x": 0.77,
        "y": 0.45
      },
      "kind": "list",
      "text": "Pharma and healthcare company: AI-augmented reshaping of content generation & localization resulting in 50% time saved and €70M-150M reduction in agency costs.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b8df3672-ad68-430c-9798-e4fbda6a8980",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.16,
        "x": 0.23,
        "y": 0.45
      },
      "kind": "list",
      "text": "Gas and renewable energy producer: AI-supported SEO content generation leading to 95% cost reduction with 50x faster content creation.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c6ead4f5-81af-4f7e-9dcf-af76acfc19a8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.16,
        "x": 0.05,
        "y": 0.45
      },
      "kind": "list",
      "text": "Financial services company: Reshaping search, creative development and email marketing campaigns for 30-40% productivity increase and 10-20% reduction on cost per action.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d6108aa0-27bb-4e4f-b48a-797546620454",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.16,
        "x": 0.59,
        "y": 0.45
      },
      "kind": "list",
      "text": "Consumer health company: AI solution for insight and concept development; Productivity uplift on resulting in 20% savings in marketing costs.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f0e17e09-ab7b-404d-b01f-2faf0eaf1ba2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "productivity increase: 95%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-47c6-7671-8874-b404090d1081",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.15,
        "x": 0.05,
        "y": 0.06
      },
      "kind": "title",
      "text": "Marketing",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6de85847-5464-41d9-80f9-a45d119bb6ce",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Annotation",
      "slug": "annotation",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-10d5-72cc-9321-e862ca126197",
      "evidence": "'30-40% productivity increase, 10-20% reduction on cost per action' annotated.",
      "confidence": 80
    },
    {
      "name": "Color Strategy",
      "slug": "color-strategy",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-10d5-72cc-9321-efa4e33dac24",
      "evidence": "Green metric emphasis.",
      "confidence": 75
    },
    {
      "name": "Small Multiples",
      "slug": "small-multiples",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-10d5-72cc-9321-e4930b0307a6",
      "evidence": "Five marketing case cards same template.",
      "confidence": 90
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 24,
      "from": 5,
      "beatId": "019dd95a-0682-776c-8e38-79e45cee497a",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Evidence & Proof",
      "beatSlug": "consultants-gambit-solution-approach",
      "evidence": "9 functions proven (p.5-14) then 9 client deep-dives (p.15-24).",
      "position": 3,
      "confidence": 78,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 14,
      "from": 5,
      "name": "Segmentation Split",
      "slug": "34-segmentation-split",
      "bestFor": "Customer analysis, market research, resource allocation",
      "matchId": "019dd95a-07fe-70ce-8d40-8223cdcf524e",
      "evidence": "Hexagonal taxonomy on p.5 splits 9 functions; p.6-14 dedicate one slide per function with 5 case examples each.",
      "position": 2,
      "objective": "Tour every business function to show breadth of AI-driven reshaping",
      "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference",
      "confidence": 80,
      "description": "Divide a whole into meaningful segments to reveal hidden patterns"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}