{
  "docId": "019dd923-5e88-73ef-bd5d-16c49afe5bce",
  "docSlug": "0d3bb1f27a7276c0",
  "documentTitle": "2024 Executive Perspectives AI Unlocked Value Creation with AI",
  "authorId": "BCG",
  "authorName": "BCG",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 19,
  "pageCount": 27,
  "prevPage": 18,
  "nextPage": 20,
  "slideType": "impact_sizing",
  "function": "quantify_impact",
  "density": "overcrowded",
  "nDataPoints": 5,
  "notes": "The slide uses a process flow on the left and a list of key unlocks at the bottom, with a right-hand column dedicated to impact metrics.",
  "elementsJson": [
    "process_diagram",
    "bullet_list",
    "big_number",
    "callout_box"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd5d-16c49afe5bce/19",
  "deckHref": "/decks/019dd923-5e88-73ef-bd5d-16c49afe5bce",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd5d-16c49afe5bce.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5d-16c49afe5bce#slide-19",
  "components": [
    {
      "bbox": {
        "h": 0.25,
        "w": 0.6,
        "x": 0.05,
        "y": 0.68
      },
      "kind": "callout",
      "text": "Key unlocks to scale: AI program integrated into cost transformation effort; Redesign of processes & op model; Build of a Marketing-specific AI app factory",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4c9af278-b73b-4e75-8142-1acb9a7124ca",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "callout",
      "text": "AI program integrated into cost transformation effort: value tracking, governance...",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-47c6-7671-8875-b7e13b6c2b2a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.16,
        "x": 0.05,
        "y": 0.2
      },
      "kind": "diagram",
      "text": "Data retrieval & synthesis; Concept generation & refinement; Synthetic testing & final validation",
      "attrs": null,
      "subkind": "process",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9c09ea29-72a3-44eb-a170-4e3ad3d1e3d0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.7,
        "w": 0.15,
        "x": 0.82,
        "y": 0.2
      },
      "kind": "list",
      "text": "Faster insights to innovation; FTE savings; Cost savings on qualitative research; Higher Marketing content ROI",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ad6981f9-de37-4bf6-867c-42d7395facc0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.4,
        "x": 0.22,
        "y": 0.22
      },
      "kind": "list",
      "text": "Connect automatically between diverse, previously disparate data sources to develop real-time, actionable insights; Generate 10+ product & comms concepts at the touch of a button; Provide qualitative feedback from focus groups in <1 min; Narrow down list of 20+ ideas to winning idea in <1 day; Deliver quantitative panel results in mins instead of weeks",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "db1cdfef-b009-4258-b492-67209e923e9b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.7,
        "w": 0.1,
        "x": 0.68,
        "y": 0.2
      },
      "kind": "metric",
      "text": "3-5x; 15%; 40%; 30%-50%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "65af3bee-62a1-47b6-a706-9bdb6d2dd3cc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Marketing content ROI: 30%–50%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-47c6-7671-8875-bb889d46932f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.8,
        "x": 0.05,
        "y": 0.08
      },
      "kind": "title",
      "text": "AI for insights & concept development in marketing at consumer health co.",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5f4427dc-48bc-484f-93b4-0019ce471d9b",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-1154-7527-a5dc-f33afb0b2be9",
      "evidence": "Descriptive headline references consumer health marketing case.",
      "confidence": 70
    },
    {
      "name": "Annotation",
      "slug": "annotation",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-1154-7527-a5dc-f5a9ffd8ff4a",
      "evidence": "'30%-50%' uplift annotated; sub-callout names integration into cost transformation.",
      "confidence": 80
    },
    {
      "name": "Concrete Language",
      "slug": "concrete-language",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019dd95a-1154-7527-a5dc-f9ee259a976b",
      "evidence": "Names governance + value-tracking integration.",
      "confidence": 75
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 24,
      "from": 5,
      "beatId": "019dd95a-0682-776c-8e38-79e45cee497a",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Evidence & Proof",
      "beatSlug": "consultants-gambit-solution-approach",
      "evidence": "9 functions proven (p.5-14) then 9 client deep-dives (p.15-24).",
      "position": 3,
      "confidence": 78,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 24,
      "from": 15,
      "name": "Precedent",
      "slug": "09-precedent",
      "bestFor": "Risk mitigation, strategy validation, building confidence in new approaches",
      "matchId": "019dd95a-07fe-70ce-8d40-86d829849b7b",
      "evidence": "p.15 lists $1B+ enterprise programs; p.16-24 each profiles one client transformation with quantified outcomes.",
      "position": 3,
      "objective": "Anchor credibility with named-client deep-dives proving scaled value capture",
      "structure": "The Precedent Case -> What Happened -> The Parallel -> Applied Learning",
      "confidence": 78,
      "description": "Use historical or external examples to validate your approach"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}