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  "documentTitle": "2025 Air Street Capital The State of AI Report 2025",
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  "notes": "The slide uses a table to illustrate the impact of AI Overviews (AIO) on CTR, showing a significant decline compared to traditional organic search results.",
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      "text": "Moreover, AIO has driven a ~90% drop in Search click-throughs, harming traditional ads, but ignores users being influenced by the AI answers.",
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      "text": "By August 2025, ChatGPT served 755M monthly users, giving it ~60% of the AI search market.\nSEM Rush data shows Google's global search traffic fell ~7.9% year-over-year, the first significant dip in decades, even as it retained ~90% global share. Similarweb data shows Google search visits down 1-3% YoY throughout H1 2025, with Bing (-18%) and DuckDuckGo (-11%) also declining.\nPerplexity queries hit 780M in May 2025, growing 20% month-over-month, as citation-rich answers drew loyal users.\n\"ChatGPT\" itself became a top Google search term with 618M monthly queries, rivaling \"Facebook\".",
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      "text": "With 700M weekly active users, ChatGPT is evangelising AI-powered search to the masses, reshaping how people discover and use information. Google's once unshakeable dominance shows the first signs of erosion, even as they pivot to AI Overviews (AIO) and AI Mode within Google Search. Moreover, AIO has driven a ~90% drop in Search click-throughs, harming traditional ads, but ignores users being influenced by the AI answers.",
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      "text": "From no AIO present on desktop + page one organic ranking (2nd column) to an AIO being present and a daily mail link ranking (4th column) - CTR declines by 89%\nFrom no AIO present on mobile + page one organic ranking (2nd column) to an AIO being present and a daily mail link ranking (4th column) - CTR declines by 87%",
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      "text": "Figure 2 Authoritas UK CTR Impact (June 18–July 27, 2025) showing CTR metrics for different SERP configurations (w/o AIOs, w/ AIOs, etc.)",
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