{ "docId": "019dd923-5e88-73ef-bd5c-ee43d7b9a577", "docSlug": "277528df1ec2f36e", "documentTitle": "2025 The new rules of Platform Strategy in the age of agentic AI", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 12, "pageCount": 44, "prevPage": 11, "nextPage": 13, "slideType": "industry_trends", "function": "summarize", "density": "balanced", "nDataPoints": 0, "notes": null, "elementsJson": [ "headline_text", "paragraph", "bullet_list" ], "metadataConfidence": 1, "imagePath": null, "slideHref": "/slides/019dd923-5e88-73ef-bd5c-ee43d7b9a577/12", "deckHref": "/decks/019dd923-5e88-73ef-bd5c-ee43d7b9a577", "deckJsonHref": "/decks/019dd923-5e88-73ef-bd5c-ee43d7b9a577.json", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5c-ee43d7b9a577#slide-12", "components": [ { "bbox": { "h": 0.1, "w": 0.28, "x": 0.05, "y": 0.47 }, "kind": "callout", "text": "Platform vendors are moving fast to embed agentic AI into their industry/functional offerings.", "attrs": null, "subkind": "primary", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "8085457f-fbfb-414b-b7d3-6ec392435176", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.65, "w": 0.6, "x": 0.36, "y": 0.23 }, "kind": "list", "text": "Adobe introduced Experience Platform Agent Orchestrator for businesses to activate AI agents in customer experiences and marketing workflows.\nMicrosoft is expanding Copilot across Dynamics and 365 apps, while advancing Azure Agent Service and AutoGen to power multi-agent orchestration.\nOracle embedded AI across its cloud, using AI4Data and Oracle Cloud Infrastructure’s high-speed network—building on its database and infrastructure strengths.\nSalesforce launched Agentforce, embedding AI agents across sales, service and marketing to deliver a unified agentic platform.\nSAP introduced Joule, which it markets as an AI copilot and agent orchestrator, embedding agents across its ERP suite with business-context awareness.\nServiceNow introduced pre-built AI agents for customer service, HR, IT and more—powered by Workflow Data Fabric, which connects agents to real-time enterprise data.\nWorkday introduced its Agent System of Record to manage fleets of AI agents like employees and launched role-based agents with configurable skills across HR, finance and recruiting workflows and agents.", "attrs": null, "subkind": "bullet", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "036287f0-6210-47fa-9afe-49231c6b4f02", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.2, "w": 0.28, "x": 0.05, "y": 0.23 }, "kind": "paragraph", "text": "Enterprise platforms are entering a new chapter. Once designed to enforce structure, they are now expected to deliver adaptability. The difference is agentic AI—systems capable of reasoning, deciding and acting with autonomy. As these capabilities mature, platforms are evolving from passive systems of record into dynamic systems of action.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "78d8cb24-ca40-4cc2-8319-1f228cf83c53", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.05, "w": 0.45, "x": 0.05, "y": 0.13 }, "kind": "title", "text": "Platforms evolve from tools to interaction hubs", "attrs": null, "subkind": "headline", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "7cf5755e-fbab-461d-ab05-e883b090f6f1", "frameworkName": null, "frameworkSlug": null } ], "metrics": [], "tools": [ { "name": "Social Proof", "slug": "social-proof", "agent": "Storyteller", "layer": "block", "matchId": "019de0e5-50b5-7046-af41-1458d25dd248", "evidence": "List of named vendors (Salesforce, SAP, ServiceNow) embedding agentic AI", "confidence": 70 }, { "name": "Action Titles", "slug": "action-titles", "agent": "Architect", "layer": "slide", "matchId": "019de0e5-5095-7157-93e0-10d7d967afda", "evidence": "Title 'Platforms evolve from tools to interaction hubs' states the shift", "confidence": 80 }, { "name": "Bandwagon Effect", "slug": "bandwagon-effect", "agent": "Storyteller", "layer": "slide", "matchId": "019de0e5-50d4-769a-a42f-fbcdff80aab2", "evidence": "Vendors 'moving fast' implies inevitability of adoption", "confidence": 60 } ], "frameworks": [], "arcBeats": [ { "to": 15, "from": 8, "beatId": "019de0e5-4ab7-73c5-bbb0-87a7bf06aad4", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Problem & Complication", "beatSlug": null, "evidence": "94% must rethink, only 18% aligned, 2.2x reward gap", "position": 2, "confidence": 90, "parentBeatName": null, "parentBeatSlug": null }, { "to": 15, "from": 8, "beatId": "019de0e5-4b73-750f-806a-08a9ed689271", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Agitate (Make it worse)", "beatSlug": null, "evidence": "94% must rethink, 18% aligned, fragmented strategy missed value", "position": 2, "confidence": 65, "parentBeatName": null, "parentBeatSlug": null } ], "loops": [ { "to": 13, "from": 11, "name": "Pattern Hunter", "slug": "02-pattern-hunter", "bestFor": "Time-pressed audiences, building consensus, when data is strong", "matchId": "019de0e5-4bf3-70c0-933a-a7210eed513c", "evidence": "Triad framing + vendor list (SAP, Salesforce, etc.) + 66% native preference accumulate to one conclusion", "position": 3, "objective": "Stack vendor and survey evidence into the platform-native pattern", "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion", "confidence": 70, "description": "Group multiple pieces of evidence that together point to a pattern or conclusion" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }