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      "text": "Architect for scale and intelligence. Long-term value from agentic AI requires the right infrastructure, access to LLMs and a connected \"Enterprise Knowledge Brain.\" In marketing, Accenture built a bespoke agentic architecture layered on its AI Refinery platform and knowledge graph - enabling agents to \"reason\" across campaigns, brand rules and audience insights.\n\nMake data usable, safe and smart. Agentic AI needs clean, connected, and contextual data. For marketing, Accenture unified structured and unstructured data through its SynOps workbench, productized key signals and trained agents to make decisions based on real customer behavior.",
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