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      "text": "By collaborating with LLM platforms now, brands will be well-positioned to shape the consumer experience on their own terms—co-creating new models and interactions that deliver mutual value.",
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      "text": "AI discoverability: All brands must optimize for discoverability in an AI-mediated world by creating high-quality, frequently updated content and amplifying credible third-party signals like reviews and social posts. To optimize the quality of commerce and marketing content globally, Mondelēz International is using Gen AI to enable a future of faster creation of personalized text, images and videos at scale—staying a step ahead of rapidly changing tastes and interests.",
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      "text": "LLM partnerships: Partnerships with Perplexity demonstrate the opportunity that exists for brands as LLMs race to prove their utility, gain user trust and expand commercial offerings. By collaborating with LLM platforms now, brands will be well-positioned to shape the consumer experience on their own terms—co-creating new models and interactions that deliver mutual value and help ensure they're actively involved in the conversation, not just passively represented.",
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