{
  "docId": "019dd923-5e88-73ef-bd5c-e19788c7efaf",
  "docSlug": "f37755ff06928edc",
  "documentTitle": "2025 Me My Brand and AI",
  "authorId": "Accenture",
  "authorName": "Accenture",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 1,
  "pageCount": 14,
  "prevPage": null,
  "nextPage": 2,
  "slideType": "cover",
  "function": "front_matter",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "Features a holographic shoe and digital interface elements.",
  "elementsJson": [
    "headline_text",
    "subtitle_text",
    "photo",
    "logo_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": "https://imgproxy.kitesheet.com/JDbQ9bCFOMXMEr225vv6WRYoMyTvQQ9vdXwTYg40FzY/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9mMzc3NTVmZjA2OTI4ZWRjL3AwMDEuanBn",
  "slideHref": "/slides/019dd923-5e88-73ef-bd5c-e19788c7efaf/1",
  "deckHref": "/decks/019dd923-5e88-73ef-bd5c-e19788c7efaf",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd5c-e19788c7efaf.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5c-e19788c7efaf#slide-1",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Building resilient relationships between consumers, brands and AI in times of uncertainty",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-41ab-72d9-bbc0-5303b64f7f60",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.025,
        "w": 0.133,
        "x": 0.033,
        "y": 0.055
      },
      "kind": "image",
      "text": "accenture",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7dc7e5bf-1d51-4e68-9540-a1dbebf885a2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.28,
        "x": 0.67,
        "y": 0.34
      },
      "kind": "paragraph",
      "text": "Building resilient relationships between consumers, brands and AI in times of uncertainty",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "85752437-e2c9-4e0d-8994-703d734db4d6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.235,
        "x": 0.033,
        "y": 0.925
      },
      "kind": "paragraph",
      "text": "Accenture Consumer Pulse Research 2025",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "da5d5cc1-b373-486f-a8fe-79825e903f2d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.28,
        "x": 0.67,
        "y": 0.18
      },
      "kind": "title",
      "text": "Me, my brand and AI: The new world of consumer engagement",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5cf2923d-7d86-4f31-9879-9d043c24b0fe",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Big Idea Formula",
      "slug": "big-idea-formula",
      "agent": "Storyteller",
      "layer": "block",
      "matchId": "019de094-cfe3-701f-a019-ae69514820e0",
      "evidence": "Cover crystallises core idea in <20 words",
      "confidence": 70
    },
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019de094-cfbf-7375-bc3f-19e743d7967e",
      "evidence": "Subtitle states thesis: 'new world of consumer engagement'",
      "confidence": 75
    },
    {
      "name": "Opening Hooks",
      "slug": "opening-hooks",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019de094-cf97-7225-b500-7b56ce757a8c",
      "evidence": "Futuristic holographic cover image hooks attention",
      "confidence": 70
    },
    {
      "name": "Slide recipe: Cover",
      "slug": "cover-slide",
      "agent": "designer",
      "layer": "slide",
      "matchId": "0f70967d-f706-4a06-9920-c84defa97a7b",
      "evidence": "Me, my brand and AI: The new world of consumer engagement",
      "confidence": 0.9
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 3,
      "from": 1,
      "beatId": "019de094-ce65-7059-b487-dcc68ca02f2b",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Situation & Context",
      "beatSlug": null,
      "evidence": "Intro + 'AI leap' establishes 18,000-sample research and rising Gen AI usage.",
      "position": 1,
      "confidence": 82,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [],
  "imagePathAlt": "https://imgproxy.kitesheet.com/unz0nPuNHEqU3Sc_yDHvrXgCeudGkgQOz1skioxgjsM/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9mMzc3NTVmZjA2OTI4ZWRjL3AwMDEucG5n",
  "thumbSrc": "https://imgproxy.kitesheet.com/bLS07wy7kkeBR2gQvr5E3TEvivLYFUdoIUHn7sMPVgw/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9mMzc3NTVmZjA2OTI4ZWRjL3AwMDEuanBn",
  "thumbSrcAlt": "https://imgproxy.kitesheet.com/E9g2MrmUmiS9YnfrtF1cgyDP1gYl9Bu-Ta5GaGRf4AM/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9mMzc3NTVmZjA2OTI4ZWRjL3AwMDEucG5n"
}