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      "text": "BBVA is using Amazon Web Services to create a new data platform that will be deployed globally, providing all business units with a unified view of their data and access to more efficient data processing, analysis and insights. The use of bank-wide data and AI delivers a holistic view of the current and lifetime profitability — and likely behavior — of every customer. It has also enabled BBVA to evolve from simply offering digital services to developing and selling new digital banking products and offering leading financial health tools. For example, BBVA Valora provides users with recommended purchase or rental prices for a specific property. Two out of three mortgages sold by BBVA are to customers that used BBVA Valora.",
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