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      "text": "In 2022, we predicted that companies that embrace reinvention as a strategy using technology, data and AI would lead in the coming decade. In early 2023, we set a baseline for where companies were against that ambition of becoming Reinventors and the extent to which they were expected to outperform the rest. At the same time, generative AI — and specifically ChatGPT — exploded onto the scene. At the time of writing in early 2024, based on our client experience and research, we predict that over the coming 12-24 months there will be a significant uptick in companies that embrace generative AI as a catalyst for reinvention. Why is generative AI different from other technological innovations we’ve seen in recent years? This technology has the power to reinvent every facet of an organization. This is new. We expect that new Reinventors will emerge and some of the current ones may be displaced, with the number of Reinventors growing overall. Through our work, we see empirical evidence that this trend is already in motion, particularly as generative AI rapidly disrupts every industry.",
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