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  "documentTitle": "2024 Reinvention in the Age of Generative AI Executive Summary",
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      "text": "Across almost 700 client engagements, we see software and platforms, banking, communications and media, and life sciences as among the most active industries. Our clients are most frequently applying generative AI today for content creation, IT and assisted software development, knowledge retrieval, and customer service and contact centers. And Reinventors are going further, using generative AI to reinvent more strategic areas of the business. New capabilities are being introduced at an unprecedented pace. Across the tech ecosystem, new foundation models are introduced almost every week, leading to heightened client interest and adoption.",
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