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  "documentTitle": "2024 Reinvention in the Age of Generative AI Executive Summary",
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      "text": "Generative AI is unique in its ability to impact the entire value chain and drive both productivity and growth in a way that can reset the performance frontier. The only way to use generative AI to achieve reinvention is to connect it with other technology.",
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      "text": "We saw that 2023 was the year of education and experimentation with generative AI. Moving forward, 2024 is the year of strengthening the foundation for generative AI and delivering value at scale. An overwhelming majority (97%) of executives believe generative AI will transform their enterprises and industries, and will play a major role in their strategies over the next three to five years. Of those, only 31% have already made “significant” investments in their AI initiatives, but 99% plan to amplify their investment in this technology.",
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      "text": "Our research shows that most companies apply generative AI in a way that is focused on those well-known, no-regret moves like content generation or customer care, with limited focus on novel, strategic bets.",
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      "text": "Generative AI has become an extraordinary force in enabling reinvention and accelerating organizations’ progress toward a new performance frontier. Technology is the top lever for reinvention for 98% of organizations, with generative AI now seen as one of the main levers for 82% of those organizations.",
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