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  "documentTitle": "2024 Making Reinvention Real with Gen AI",
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      "text": "Ecolab is a global sustainability leader offering water, hygiene and infection prevention solutions that protect people and the resources vital to life. After more than 100 years of driving growth and innovation, Ecolab has launched the “One Ecolab” program to unlock even greater market share and set themselves up for the next century of growth.",
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      "text": "Of course, they’re focusing on areas that deliver maximum value. So instead of looking at AI use case pilots, optimizing for a specific pain point, or simply looking at one function at a time, their commercial and functional leaders selected an end-to-end value chain approach to unlock trapped value across business and functional domains—quickly tapping into the full value potential with AI. Ecolab analyzed an end-to-end process, called “Lead to Cash,” through the lens of AI reinvention. The Lead to Cash (L2C) process across the enterprise includes Lead to Order, Order to Invoice, and Invoice to Cash and was selected because it has the greatest impact on the overall customer experience and the associate/sales representative experience.",
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