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      "text": "Lead from the top and align leadership with strategic goals. CEO sponsorship is critical—companies with executive buy-in achieve 2.5x higher ROI. Provide targeted executive education. Leaders at organizations achieving enterprise-level value are 6x more likely to deeply understand gen AI. Tailored programs bridge knowledge gaps, build confidence and accelerate scaling. Focus on bold ambition with clear, traceable targets. Tackle core business challenges. Set measurable targets for 360° value—financial and non-financial outcomes that impact the P&L or balance sheet. Redesign work by tackling processes across silos. Use gen AI to reinvent entire domains, processes and journeys rather than launching narrow use cases.",
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