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  "documentTitle": "2024 Making Reinvention Real with Gen AI",
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      "text": "By taking these steps, organizations can begin to shift from experimentation to impact, ensuring gen AI investments are guided by strong leadership, a prepared workforce, robust data and targeted action.",
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      "text": "1. Lead with CEO sponsorship\n2. Enhance knowledge of technology and AI among leadership and stakeholders\n3. Reimagine high-value processes\n4. Establish data as the foundation",
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      "text": "Provide boards, executives and line managers with a deeper understanding of technology, data and AI—along with potential business applications—to instill confidence in bolder initiatives and accelerate decision-making at scale.",
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      "text": "Ensure leadership sets the vision, secures the investment and aligns the organization. CEO-sponsored gen AI-enabled enterprise reinvention typically delivers 2.5x more value.",
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      "text": "Transform key, high value, integrated mega-processes, such as Lead to Cash, using human + agent design. This can lay the groundwork for larger, enterprise-wide transformations moving forward.",
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      "text": "Elevate focus on building a robust data foundation across different modalities and types—structured, unstructured and synthetic data—so the organization can access not just information but actionable knowledge and context to power reinvention.",
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      "text": "As the findings in this report make clear, most organizations are still at the starting blocks with gen AI. Yet, for those looking to move from isolated experimentation to tangible outcomes, our research and client work highlight four key short-term actions:",
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