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  "documentTitle": "2024 Making Reinvention Real with Gen AI",
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      "text": "In the era of gen AI, organizations need to: Recognize the change delta is significant; Set a clear ambition, linked to purpose and goals for value creation; Build continuous change as a core capability; Revamp your continuous change muscle—invest in experience design and two-way communication. Use data and behavioral approaches to understand and improve engagement; Put people at the heart of reinvention; Change the narrative about AI from automation and job loss to the opportunity to grow, innovate and differentiate in both customer and employee experience.",
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      "text": "Change will be continuous as both humans and intelligent agents learn. Fostering collaboration between people and AI requires leadership and a cultural shift. The conventional models that most companies rely on are not sufficient for the magnitude and continuous nature of gen AI-enabled reinvention. The ability to change—and to learn and work differently—will be a key differentiator between those accelerating reinvention and those struggling to keep pace. Companies with advanced change capabilities are 2.1x more likely to achieve successful transformations.",
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