{
  "docId": "019dd923-5e88-73ef-bd5c-a40d779a56bd",
  "docSlug": "bfe5b154acd0199b",
  "documentTitle": "200917 Credit Suisse Basic Materials Conference",
  "authorId": "CreditSuisse",
  "authorName": "Bayer",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "equity_research",
  "sourceTypeLabel": "Equity research",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 8,
  "pageCount": 20,
  "prevPage": 7,
  "nextPage": 9,
  "slideType": "case_study",
  "function": "illustrate_case",
  "density": "dense",
  "nDataPoints": 3,
  "notes": "The slide uses a process-like flow to show the evolution from the #1 system to the new product launch.",
  "elementsJson": [
    "headline_text",
    "process_diagram",
    "callout_box",
    "footnote"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd5c-a40d779a56bd/8",
  "deckHref": "/decks/019dd923-5e88-73ef-bd5c-a40d779a56bd",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd5c-a40d779a56bd.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5c-a40d779a56bd#slide-8",
  "components": [
    {
      "bbox": {
        "h": 0.3,
        "w": 0.1,
        "x": 0.88,
        "y": 0.45
      },
      "kind": "callout",
      "text": "Enables continued use of conservation tillage and no-till systems which improve carbon sequestration and soil health",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "04fe020f-7763-4a41-9f8e-ba764e9d9a80",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "callout",
      "text": "Enables continued use of conservation tillage and no-till systems which improve carbon sequestration and soil health.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-1043-7233-b24f-49eefd1be206",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.75,
        "x": 0.08,
        "y": 0.25
      },
      "kind": "diagram",
      "text": "Evolutionary flow from Roundup Ready Xtend to XtendFlex",
      "attrs": null,
      "subkind": "process",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "11e059aa-20f6-4bb0-8c5c-3d6a97d259fd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.35,
        "x": 0.48,
        "y": 0.048
      },
      "kind": "list",
      "text": "Built on the Roundup Ready 2 Xtend Technology with the addition of glufosinate tolerance; Average 2019 yield and agronomic performance consistent; Strong 2020 field testing; Accepting pre-orders",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a0a74686-dcad-4bd7-ab6f-2c14182e1023",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Acres: 20m",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-1043-7233-b24f-4fbaa820234e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.6,
        "x": 0.08,
        "y": 0.15
      },
      "kind": "paragraph",
      "text": "Built on the Proven Performance of Roundup Ready 2 Xtend Soybeans",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "107e9a3c-1421-4e03-b958-bae4d6bd969e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.08,
        "y": 0.88
      },
      "kind": "source-note",
      "text": "1 Commercial availability pending regulatory approval; 2 Derived from 26 site locations in SC, NE, IN, IL, WI, MO, IN, AR, IA, NC, KS, SD, OH & GA",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "916776fe-9153-4e4c-8d49-61a877af8188",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.7,
        "x": 0.08,
        "y": 0.08
      },
      "kind": "title",
      "text": "XtendFlex Soybeans; Planning for 20m Acre Launch in 2021",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "62f01b32-98bb-4cd1-afb8-d09c3c90df8d",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 11,
      "from": 8,
      "beatId": "41ffa080-ca69-4ae8-8c8a-f7c35695033e",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Product",
      "beatSlug": "sequoia-pitch-product",
      "evidence": "The company presents case studies of its products, including XtendFlex Soybeans and Short Stature Corn.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 14,
      "from": 3,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "2323ac60-954c-4b37-80cf-6b65b606095a",
      "evidence": "The company presents its vision for Crop Science and its sustainability initiatives.",
      "position": 0,
      "objective": "Why we are doing this",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}