{
  "docId": "019dd923-5e88-73ef-bd5c-4acddeef1b72",
  "docSlug": "fe98a973b89b7bb4",
  "documentTitle": "Fearon DBConference 2019",
  "authorId": "DeutscheBank",
  "authorName": "Eaton",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "equity_research",
  "sourceTypeLabel": "Equity research",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 39,
  "pageCount": 44,
  "prevPage": 38,
  "nextPage": 40,
  "slideType": "key_messages",
  "function": "summarize",
  "density": "dense",
  "nDataPoints": 2,
  "notes": null,
  "elementsJson": [
    "headline_text",
    "bullet_list"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd5c-4acddeef1b72/39",
  "deckHref": "/decks/019dd923-5e88-73ef-bd5c-4acddeef1b72",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd5c-4acddeef1b72.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5c-4acddeef1b72#slide-39",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "As a result, we expect to have relatively little impact from U.S. – China tariffs, other than the more general impact trade wars have on economic growth",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-163f-7040-9118-c4e1ba4feb97",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.9,
        "x": 0.05,
        "y": 0.7
      },
      "kind": "list",
      "text": "As a result, we expect to have relatively little impact from U.S. – China tariffs, other than the more general impact trade wars have on economic growth",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "24f5dcef-e649-4775-87b2-69200738d606",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.9,
        "x": 0.05,
        "y": 0.45
      },
      "kind": "list",
      "text": "In China, we operate approximately 25 plants of which about 90% of the output is sold within Asia",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3fb5bedd-8bf9-4779-89c5-7325977e9ec0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.9,
        "x": 0.05,
        "y": 0.18
      },
      "kind": "list",
      "text": "For the last several decades, we have followed a production strategy of producing and selling in the same region. Avoids trade disputes and tariffs. Since regional currencies tend to move together, largely avoids impact of currency changes. Allows for better service to customers.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "725abb1a-66c0-4a57-837e-bc85d5109ea2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.9,
        "x": 0.05,
        "y": 0.58
      },
      "kind": "list",
      "text": "To the extent we incur any tariffs, we have shown we can raise prices to offset the impact",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "81b252c5-73d8-45e4-89e4-3ea2e4a44679",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.9,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "Eaton is well positioned to manage through periods of international volatility",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "94ccde92-0c7b-40a0-9dee-5f4e36a69c11",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 40,
      "from": 34,
      "beatId": "670c9b63-5413-4032-95ef-0f48f2eb2bfe",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Action",
      "beatSlug": "monroes-sequence-action",
      "evidence": "Slides 34-40 conclude with a discussion of Eaton's goals and position to manage through periods of international volatility",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 39,
      "from": 35,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "741eeb8e-469b-4d87-b1cc-2b2a91351d79",
      "evidence": "The loop opens with a question about the impact of trade tensions (slide 35) and closes with a discussion of Eaton's position to manage through volatility (slide 39)",
      "position": 0,
      "objective": "Why now is the time for Eaton to manage through periods of international volatility",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.7,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}