{
  "docId": "019dd923-5e88-73ef-bd5c-3346bbd81a1a",
  "docSlug": "a5dbd479d2ea3d26",
  "documentTitle": "fd4b1c5071718761657e3d9fd9dec1092cda8949",
  "authorId": "DeutscheBank",
  "authorName": "Unilever",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "equity_research",
  "sourceTypeLabel": "Equity research",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 26,
  "pageCount": 33,
  "prevPage": 25,
  "nextPage": 27,
  "slideType": "client_example",
  "function": "illustrate_case",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "The slide uses a grid layout to present four distinct categories of product innovation.",
  "elementsJson": [
    "screenshot",
    "callout_box"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd5c-3346bbd81a1a/26",
  "deckHref": "/decks/019dd923-5e88-73ef-bd5c-3346bbd81a1a",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd5c-3346bbd81a1a.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5c-3346bbd81a1a#slide-26",
  "components": [
    {
      "bbox": {
        "h": 0.11,
        "w": 0.11,
        "x": 0.83,
        "y": 0.13
      },
      "kind": "callout",
      "text": "Strong growth Reduce Sugar Tax exposure",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "847baa46-e3d0-4ef7-9ead-fd70facc58fd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.11,
        "w": 0.11,
        "x": 0.27,
        "y": 0.14
      },
      "kind": "callout",
      "text": "Growth & Margin accretion",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9e9770a4-c9af-4ada-a540-8056bae5cb5d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "callout",
      "text": "Growth & Margin accretion; Strong growth Reduce Sugar Tax exposure",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-163d-71aa-98f4-daf1ff12729d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.33,
        "w": 0.29,
        "x": 0.61,
        "y": 0.17
      },
      "kind": "image",
      "text": "Lipton Zero Sugar packaging",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0075a99e-e9d5-433f-89c2-3a571326cac4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.28,
        "w": 0.19,
        "x": 0.66,
        "y": 0.62
      },
      "kind": "image",
      "text": "Royco fortification products",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0ab17b29-612d-4254-868a-1ea9541b2f01",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.33,
        "w": 0.44,
        "x": 0.07,
        "y": 0.235
      },
      "kind": "image",
      "text": "Knorr product packaging showing salt reduction",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f58be471-bf83-4266-ae41-7a9e26e76fac",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.28,
        "w": 0.36,
        "x": 0.15,
        "y": 0.62
      },
      "kind": "image",
      "text": "Hellmann's Vegan, Knorr Rinde Mas, and De Vegetarische Slager products",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f669818a-4ec8-4787-a484-20f60e19bf65",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.13,
        "x": 0.24,
        "y": 0.91
      },
      "kind": "paragraph",
      "text": "More plant based",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5b139a3a-ea15-4f3c-866e-58dea5c18a08",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.13,
        "x": 0.24,
        "y": 0.51
      },
      "kind": "paragraph",
      "text": "Less and NO salt",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6b571e38-534f-4f3e-81c7-c211534024ca",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.07,
        "x": 0.72,
        "y": 0.51
      },
      "kind": "paragraph",
      "text": "NO Sugar",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9b5db120-556d-4495-adce-6537a8823c14",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.11,
        "x": 0.7,
        "y": 0.91
      },
      "kind": "paragraph",
      "text": "Fortification",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dfe4eb28-6670-48f7-bb3f-d670c324dacc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.75,
        "x": 0.13,
        "y": 0.03
      },
      "kind": "title",
      "text": "Boldly Healthier Core: Recent holistic superiority examples",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "390ee9ad-07dd-4b63-934e-a30a01902bfa",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 28,
      "from": 22,
      "beatId": "37c22900-3e33-4187-9a74-9de2c1b4644f",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "Slides 22-28 outline Unilever's strategic priorities and initiatives.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 30,
      "from": 10,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "2354175b-d3c8-4de8-9804-1e42e11210c7",
      "evidence": "Slides 10-30 discuss the challenges and Unilever's responses.",
      "position": 0,
      "objective": "Highlight the importance of Unilever's initiatives in addressing cost inflation and market challenges.",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}