{
  "docId": "019dd923-5e88-73ef-bd5c-28f275fb5026",
  "docSlug": "25b1f76db0389d92",
  "documentTitle": "deutsche bank global consumer conference 2023",
  "authorId": "DeutscheBank",
  "authorName": "Nestlé",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "equity_research",
  "sourceTypeLabel": "Equity research",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 23,
  "pageCount": 26,
  "prevPage": 22,
  "nextPage": 24,
  "slideType": "strategic_options",
  "function": "present_solution",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "The slide uses a 4-column layout to segment channel strategies, with a footer highlighting the enabling role of digitalization.",
  "elementsJson": [
    "headline_text",
    "photo",
    "bullet_list",
    "callout_box"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd5c-28f275fb5026/23",
  "deckHref": "/decks/019dd923-5e88-73ef-bd5c-28f275fb5026",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd5c-28f275fb5026.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5c-28f275fb5026#slide-23",
  "components": [
    {
      "bbox": {
        "h": 0.08,
        "w": 0.92,
        "x": 0.04,
        "y": 0.83
      },
      "kind": "callout",
      "text": "Digitalization: AI-powered analytics, tailored 1st-party data acquisition model, marketing ROI engine",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "735a05e1-514e-4270-8322-86ed7b3bec3a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.15,
        "x": 0.78,
        "y": 0.329
      },
      "kind": "image",
      "text": "Out-of-home image",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "320217c4-8a41-4b50-bc96-722e9ff2ea0e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.15,
        "x": 0.31,
        "y": 0.329
      },
      "kind": "image",
      "text": "Modern trade image",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "54b7544d-e53c-4dbe-bcd1-ba242f43c640",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.15,
        "x": 0.55,
        "y": 0.329
      },
      "kind": "image",
      "text": "E-commerce image",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a9b66968-777a-4005-8d42-fd32f31b1cbf",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.15,
        "x": 0.07,
        "y": 0.329
      },
      "kind": "image",
      "text": "Traditional trade image",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f5f0473c-73e2-4cad-bc8a-708e9944f266",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.2,
        "x": 0.28,
        "y": 0.64
      },
      "kind": "list",
      "text": "Modern trade: Optimize trade & promotional investment via analytics; Accelerate category management with retailers",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4c6d6064-937e-42d3-b03e-9f6f48d6c208",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.2,
        "x": 0.75,
        "y": 0.64
      },
      "kind": "list",
      "text": "Out-of-home: Scale opportunities in R&G, Starbucks, plant-based; Leverage new business models (revenue share, etc.)",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5adcb5be-5b5e-4b3c-af8f-0f391704c64b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.2,
        "x": 0.05,
        "y": 0.64
      },
      "kind": "list",
      "text": "Traditional: Optimize distribution & boost reach by digitalizing RTM; Expand product range via sales recommendation engine",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6e0ef4eb-c267-4d2e-a623-8eca5f958475",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.2,
        "x": 0.52,
        "y": 0.64
      },
      "kind": "list",
      "text": "E-commerce: Scale with regional & local pure-play partners; Accelerate in quick commerce & e-B2B via tailored assortments",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "70d4aa7a-2d26-47a6-b7d4-b34fc4260613",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.8,
        "x": 0.03,
        "y": 0.05
      },
      "kind": "title",
      "text": "6 Growth by choice: evolve channel strategies to unlock growth",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ddba9173-46b6-4bcf-a761-1326411d309a",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 26,
      "from": 13,
      "beatId": "1684176b-aec6-4b5e-b573-b6942973b19c",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Solution & Approach",
      "beatSlug": "consultants-gambit-solution-approach",
      "evidence": "Slides 13-26 outline Nestlé's growth strategy and approach.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 25,
      "from": 14,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "82a61505-f6ee-4c09-ad47-7f55264029fc",
      "evidence": "Slides 14-25 outline Nestlé's strategic priorities and growth drivers.",
      "position": 1,
      "objective": "Understand Nestlé's 'Growth by Choice' strategy",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}