{
  "docId": "019dd923-5e88-73ef-bd5b-f33d691a8ff1",
  "docSlug": "0f878686230f60ad",
  "documentTitle": "Essity Barclays Consumer Staples Conference 2017 tcm339 48081",
  "authorId": "Barclays",
  "authorName": "Essity",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "equity_research",
  "sourceTypeLabel": "Equity research",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 3,
  "pageCount": 23,
  "prevPage": 2,
  "nextPage": 4,
  "slideType": "executive_summary",
  "function": "summarize",
  "density": "balanced",
  "nDataPoints": 4,
  "notes": "Includes disclaimer regarding BSN medical exclusion and adjusted EBITA comparability.",
  "elementsJson": [
    "headline_text",
    "big_number",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd5b-f33d691a8ff1/3",
  "deckHref": "/decks/019dd923-5e88-73ef-bd5b-f33d691a8ff1",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd5b-f33d691a8ff1.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5b-f33d691a8ff1#slide-3",
  "components": [
    {
      "bbox": {
        "h": 0.05,
        "w": 0.41,
        "x": 0.027,
        "y": 0.875
      },
      "kind": "disclaimer",
      "text": "Note: 2016 figures exclude BSN medical, which will be consolidated as of April 3, 2017. 1) Excluding items affecting comparability.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3ce9d404-ff14-4b6f-bdbb-40f9bebfc25b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.42,
        "x": 0.502,
        "y": 0.338
      },
      "kind": "metric",
      "text": "11,992 SEK million in adjusted EBITA 2016",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8c4c02b6-4dfc-42db-8f12-991479259223",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.42,
        "x": 0.027,
        "y": 0.238
      },
      "kind": "metric",
      "text": "101,238 SEK million in net sales 2016",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a776e1d6-4b4b-47cc-93a0-bd3362349e07",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.33,
        "x": 0.027,
        "y": 0.66
      },
      "kind": "metric",
      "text": "150 countries",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ad7281c3-50c1-4bfc-bf09-8c5134dc8812",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.42,
        "x": 0.497,
        "y": 0.78
      },
      "kind": "metric",
      "text": "48,000 employees",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ef09a7ab-0c4d-4e6f-915b-cd89a703d0e5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Net Sales: 101,238",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-0a6d-758e-9b85-10d9fe36235a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.083,
        "w": 0.312,
        "x": 0.027,
        "y": 0.125
      },
      "kind": "title",
      "text": "Essity in Brief",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2576c033-bb67-40d9-9706-3e08035d3ad1",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Chunking",
      "slug": "chunking",
      "agent": "Architect",
      "layer": "loop",
      "matchId": "019dd95a-18fa-708b-805c-4d6777a61997",
      "evidence": "Four discrete stat blocks grouped by white space",
      "confidence": 80
    },
    {
      "name": "Inductive Reasoning",
      "slug": "inductive-reasoning",
      "agent": "Architect",
      "layer": "loop",
      "matchId": "019dd95a-18fa-708b-805c-57ef8b37b3d9",
      "evidence": "Loop accumulates discrete facts (sales, EBITA, countries, employees) toward 'leading company' conclusion",
      "confidence": 65
    },
    {
      "name": "3-Second Rule",
      "slug": "3-second-rule",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-18fa-708b-805c-51cfa9bbca98",
      "evidence": "Headline numbers graspable instantly without reading",
      "confidence": 70
    },
    {
      "name": "Audience Definition",
      "slug": "audience-definition",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "12f60ce2-f30b-427c-8bf9-af14e1b20759",
      "evidence": "The slide provides an overview of the company, indicating that it is intended to inform or educate the audience about Essity, suggesting a clear definition of the audience.",
      "confidence": 0.7
    },
    {
      "name": "Color Strategy",
      "slug": "color-strategy",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-18fa-708b-805c-4b2b49544882",
      "evidence": "Four distinct colors (cyan/blue/orange/green) categorize the four KPIs",
      "confidence": 75
    },
    {
      "name": "Executive summary",
      "slug": "executive-summary",
      "agent": null,
      "layer": "slide",
      "matchId": "e270e5da-af99-4530-a1d0-2f25c6517436",
      "evidence": "This slide is titled 'Essity in Brief' and contains a brief overview of the company, including key metrics and a headline, which is typical of an executive summary.",
      "confidence": 0.9
    },
    {
      "name": "Pre-attentive Attributes",
      "slug": "pre-attentive-attributes",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-18fa-708b-805c-478d3549a3d2",
      "evidence": "Giant differently-colored numerals processed instantly",
      "confidence": 85
    },
    {
      "name": "Visual Hierarchy",
      "slug": "visual-hierarchy",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-18fa-708b-805c-43e5a8eccb67",
      "evidence": "Massive 101,238 / 11,992 / 150 / 48,000 numbers dominate small labels",
      "confidence": 90
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 5,
      "from": 3,
      "beatId": "019dd95a-07a6-74c7-9029-e4f1d6e4f84b",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Situation & Context",
      "beatSlug": "consultants-gambit-situation-context",
      "evidence": "Essity in Brief, Business overview, Financial Targets/Policies",
      "position": 1,
      "confidence": 60,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    },
    {
      "to": 11,
      "from": 3,
      "beatId": "019dd95a-07a6-74c7-9029-fb64e5eb61f1",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Facts (What)",
      "beatSlug": "triple-take-the-facts-what",
      "evidence": "Company snapshot, financials, positions, market trends",
      "position": 1,
      "confidence": 50,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    }
  ],
  "loops": [
    {
      "to": 5,
      "from": 3,
      "name": "Pattern Hunter",
      "slug": "02-pattern-hunter",
      "bestFor": "Time-pressed audiences, building consensus, when data is strong",
      "matchId": "019dd95a-08f7-737a-a004-624c33774410",
      "evidence": "Essity in Brief stats + Business bullets/brands + Financial targets reinforce 'leading global hygiene & health company'",
      "position": 1,
      "objective": "Establish company scale and credibility through accumulated facts",
      "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
      "confidence": 70,
      "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}