{
  "docId": "019dd923-5e88-73ef-bd5b-f33d691a8ff1",
  "docSlug": "0f878686230f60ad",
  "documentTitle": "Essity Barclays Consumer Staples Conference 2017 tcm339 48081",
  "authorId": "Barclays",
  "authorName": "Essity",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "equity_research",
  "sourceTypeLabel": "Equity research",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 12,
  "pageCount": 23,
  "prevPage": 11,
  "nextPage": 13,
  "slideType": "other",
  "function": "present_framework",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide uses a top-down cascading structure to define corporate purpose and execution.",
  "elementsJson": [
    "process_diagram"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd5b-f33d691a8ff1/12",
  "deckHref": "/decks/019dd923-5e88-73ef-bd5b-f33d691a8ff1",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd5b-f33d691a8ff1.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5b-f33d691a8ff1#slide-12",
  "components": [
    {
      "bbox": {
        "h": 0.11,
        "w": 0.92,
        "x": 0.04,
        "y": 0.13
      },
      "kind": "framework",
      "text": "VISION: Dedicated to improving well-being through leading hygiene and health solutions",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "52ed7a04-6694-4b7a-9c83-f949e6b01ce3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.11,
        "w": 0.92,
        "x": 0.04,
        "y": 0.26
      },
      "kind": "framework",
      "text": "MISSION: To sustainably develop, produce, market and sell value-added products and services within hygiene and health",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bd1eaea7-b38b-44ac-b6a1-d1db094234ef",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.92,
        "x": 0.04,
        "y": 0.42
      },
      "kind": "list",
      "text": "OBJECTIVES: Generate increased shareholder value, Enable more people, Contribute to a sustainable society, Enable our employees",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1b297090-21dc-455a-9e0f-2c2666f13595",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.13,
        "w": 0.92,
        "x": 0.04,
        "y": 0.78
      },
      "kind": "list",
      "text": "STRATEGIES: Win in chosen geographies, Focus on customers, Innovate bigger brands, Drive efficiency",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f2ee0b21-969c-4d99-a4c6-08f34e1d5891",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.6,
        "x": 0.04,
        "y": 0.04
      },
      "kind": "title",
      "text": "Essity Strategic Framework",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d040ec59-f40d-483a-8b34-88692740830c",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "MECE Principle",
      "slug": "mece-principle",
      "agent": "Architect",
      "layer": "block",
      "matchId": "019dd95a-18fa-708b-805c-dfe8294cafa0",
      "evidence": "Four objectives + four strategies presented as complete coverage",
      "confidence": 60
    },
    {
      "name": "Chunking",
      "slug": "chunking",
      "agent": "Architect",
      "layer": "loop",
      "matchId": "019dd95a-18fa-708b-805c-d47ccf0d664a",
      "evidence": "Four objective boxes + four strategy boxes grouped in rows",
      "confidence": 80
    },
    {
      "name": "Color Strategy",
      "slug": "color-strategy",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-18fa-708b-805c-d877cecc9998",
      "evidence": "Pink Vision, dark blue Mission, cyan Objectives, grey Strategies signal hierarchy",
      "confidence": 80
    },
    {
      "name": "Law of Similarity",
      "slug": "law-of-similarity",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-18fa-708b-805c-e3b6d20a8782",
      "evidence": "Identical box shapes within each tier",
      "confidence": 75
    },
    {
      "name": "Visual Hierarchy",
      "slug": "visual-hierarchy",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-18fa-708b-805c-d171bdf693aa",
      "evidence": "Pyramid layering: VISION -> MISSION -> OBJECTIVES -> STRATEGIES with descending color weight",
      "confidence": 90
    }
  ],
  "frameworks": [
    {
      "name": "Essity Strategic Framework (Vision-Mission-Objectives-Strategies)",
      "slug": null,
      "matchId": "019dd95a-1d21-7467-a465-6b1ddeb43cbe",
      "evidence": "Slide titled 'Essity Strategic Framework' with the four labelled tiers",
      "confidence": 90
    },
    {
      "name": "vision-mission-objectives",
      "slug": null,
      "matchId": "2b97507c-9905-4848-ba1c-13522428af8b",
      "evidence": "The slide explicitly structures content into Vision, Mission, Objectives, and Strategies.",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 17,
      "from": 12,
      "beatId": "019dd95a-07a6-74c7-9029-ee5713ab437d",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Solution & Approach",
      "beatSlug": "consultants-gambit-solution-approach",
      "evidence": "Strategic Framework, Category Strategies, Innovate/Efficiency/Digital/Initiatives",
      "position": 3,
      "confidence": 60,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    },
    {
      "to": 13,
      "from": 12,
      "beatId": "019dd95a-07a6-74c7-9029-febb2a02b861",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Implications (So What)",
      "beatSlug": "triple-take-the-implications-so-what",
      "evidence": "Strategic Framework + Category Strategies translate facts to direction",
      "position": 2,
      "confidence": 50,
      "parentBeatName": "Reflection",
      "parentBeatSlug": "reflection"
    }
  ],
  "loops": [
    {
      "to": 17,
      "from": 12,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "019dd95a-08f7-737a-a004-7033273e2c2d",
      "evidence": "Strategic Framework (Vision->Mission->Objectives->Strategies) -> Category Strategies -> Innovate, Efficiency, Digital, Initiatives",
      "position": 5,
      "objective": "Cascade from Vision/Mission down to concrete strategies and proof points",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 70,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}