{
  "docId": "019dd923-5e88-73ef-bd5b-ee481275c4fa",
  "docSlug": "0e847310af06b871",
  "documentTitle": "Barclays Investor Presentation 2018",
  "authorId": "Barclays",
  "authorName": "Flowers Foods",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "equity_research",
  "sourceTypeLabel": "Equity research",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 16,
  "pageCount": 60,
  "prevPage": 15,
  "nextPage": 17,
  "slideType": "client_example",
  "function": "illustrate_case",
  "density": "dense",
  "nDataPoints": 4,
  "notes": "Includes brand logo, product imagery, and performance metrics.",
  "elementsJson": [
    "photo",
    "headline_text",
    "bullet_list",
    "bar_chart_vertical",
    "big_number",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd5b-ee481275c4fa/16",
  "deckHref": "/decks/019dd923-5e88-73ef-bd5b-ee481275c4fa",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd5b-ee481275c4fa.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5b-ee481275c4fa#slide-16",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "The #1 organic bread in the U.S.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-0a6c-76ba-8e89-04391f03739a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.4,
        "x": 0.52,
        "y": 0.55
      },
      "kind": "chart",
      "text": "Sales growth from 557 MM in FY'19 to 964 MM in FY'24, representing 12% CAGR",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6b890f0c-5b72-4944-b7a4-210762db5958",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 1,
        "w": 0.48,
        "x": 0,
        "y": 0
      },
      "kind": "image",
      "text": "Product packaging and avocado toast",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "28eadddd-6f1f-40c5-bfc2-a3bd8f0bd166",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.45,
        "x": 0.52,
        "y": 0.25
      },
      "kind": "list",
      "text": "74% market share of organic fresh packaged bread category; Highest loyalty of all national non-gluten free brands; Non-GMO and USDA organic",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5fafe5e0-09d3-4b88-8d02-197c9616b6c5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "CAGR: +12%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-0a6c-76ba-8e89-09bb4cba6bc8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.45,
        "x": 0.52,
        "y": 0.9
      },
      "kind": "source-note",
      "text": "(1) Circana Scan Data - Total US Multi Outlet+ w Conv Flowers Custom Database Calendar Year Ending December 29, 2024 (2) Flowers Custom Database - Circana Total US Mulo+ with Conv",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a9499c94-99fc-4815-8a1b-1329a730254c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.25,
        "x": 0.52,
        "y": 0.13
      },
      "kind": "title",
      "text": "The #1 organic bread in the U.S.",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "66658797-0356-4ecc-8a73-75b59dc9fbdc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.35,
        "x": 0.52,
        "y": 0.08
      },
      "kind": "title",
      "text": "DAVE'S KILLER BREAD",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2cf27140-764c-4bc0-8974-5874be169dc9",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-18fa-708b-8053-2d38d74354b9",
      "evidence": "Brand showcase 'DAVE'S KILLER BREAD' with #1 organic claim",
      "confidence": 75
    },
    {
      "name": "AIDA Model",
      "slug": "aida-model",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "d6a17ccc-a3a4-450a-b1d8-ea974dd13650",
      "evidence": "The slide mentions 'The #1 organic bread in the U.S.' which could be an attention-grabbing statement (A) and '74% market share of organic fresh packaged bread category' which could be an interest (I) or desire (D) generator.",
      "confidence": 0.8
    },
    {
      "name": "Sinatra Test",
      "slug": "sinatra-test",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019dd95a-18fa-708b-8053-30af626b50f0",
      "evidence": "Flagship brand example used to prove organic-portfolio strength",
      "confidence": 65
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 27,
      "from": 8,
      "beatId": "019dd95a-07a6-74c7-9029-156561c6c6c8",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Solution & Approach",
      "beatSlug": "consultants-gambit-solution-approach",
      "evidence": "Strategic priorities, portfolio matrix, brand playbook, M&A, growth drivers",
      "position": 3,
      "confidence": 70,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    },
    {
      "to": 21,
      "from": 5,
      "beatId": "019dd95a-07a6-74c7-9029-2297317c56d0",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Facts (What)",
      "beatSlug": "triple-take-the-facts-what",
      "evidence": "Market sizing, brand portfolio facts",
      "position": 1,
      "confidence": 55,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    }
  ],
  "loops": [
    {
      "to": 21,
      "from": 12,
      "name": "Segmentation Split",
      "slug": "34-segmentation-split",
      "bestFor": "Customer analysis, market research, resource allocation",
      "matchId": "019dd95a-08f7-737a-a003-7c91f144fd4f",
      "evidence": "Sequence of brand-by-brand case studies (loaf, organic, gluten-free, Wonder, innovation) splits aggregate growth story by segment.",
      "position": 5,
      "objective": "Walk through the brand portfolio (Nature's Own, Dave's, Canyon, Wonder)",
      "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference",
      "confidence": 80,
      "description": "Divide a whole into meaningful segments to reveal hidden patterns"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}