{
  "docId": "019dd923-5e88-73ef-bd5b-e91b6b6cd888",
  "docSlug": "70262ad57d1ef4f7",
  "documentTitle": "2024 usb barclays presentation conference deck",
  "authorId": "Barclays",
  "authorName": "U.S. Bancorp",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "equity_research",
  "sourceTypeLabel": "Equity research",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.647,
  "pageNumber": 5,
  "pageCount": 33,
  "prevPage": 4,
  "nextPage": 6,
  "slideType": "peer_benchmark",
  "function": "compare_peers",
  "density": "balanced",
  "nDataPoints": 18,
  "notes": "Data as of 12/31/23, covering 2014-2023. Peer group includes JPM, BAC, WFC, PNC, TFC, KEY, CFG, FITB, and RF.",
  "elementsJson": [
    "bar_chart_grouped",
    "bar_chart_grouped",
    "bar_chart_grouped"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd5b-e91b6b6cd888/5",
  "deckHref": "/decks/019dd923-5e88-73ef-bd5b-e91b6b6cd888",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd5b-e91b6b6cd888.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5b-e91b6b6cd888#slide-5",
  "components": [
    {
      "bbox": {
        "h": 0.5,
        "w": 0.28,
        "x": 0.68,
        "y": 0.238
      },
      "kind": "chart",
      "text": "Adjusted Return on Tangible Common Equity",
      "attrs": null,
      "subkind": "bar-grouped",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "015ce7fc-a3e6-4cc9-ae0b-2ca9dd36f83a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.28,
        "x": 0.36,
        "y": 0.238
      },
      "kind": "chart",
      "text": "Adjusted Return on Average Common Equity",
      "attrs": null,
      "subkind": "bar-grouped",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "01cba317-590b-41ff-8f66-e15acc51f90c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.28,
        "x": 0.038,
        "y": 0.238
      },
      "kind": "chart",
      "text": "Adjusted Return on Average Assets",
      "attrs": null,
      "subkind": "bar-grouped",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b0636e39-9124-4ebf-88b9-341eeb96b259",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Adjusted Return on Tangible Common Equity: 20.0%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-103e-75c4-b718-6ac9e8858e5e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.82,
        "x": 0.137,
        "y": 0.84
      },
      "kind": "source-note",
      "text": "Data as of 12/31/23 and covers years 2014 through 2023. 1 Reflects adjusted net income... 2 Includes intangibles... 3 Non-GAAP metrics... 4 Source: Visible Alpha...",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f3c2fc51-466b-49e6-9146-1dd8d7c3eca4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.035,
        "w": 0.215,
        "x": 0.038,
        "y": 0.118
      },
      "kind": "title",
      "text": "Performance ratios",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "16a33d78-d1de-4dd7-87fc-5272e7e213ad",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Contrast Pairs",
      "slug": "contrast-pairs",
      "agent": "Storyteller",
      "layer": "loop",
      "matchId": "019dd95a-187e-714f-9b96-1f2e911dee7c",
      "evidence": "USB vs Peer Median paired across 3yr/5yr/10yr horizons.",
      "confidence": 75
    },
    {
      "name": "Color Strategy",
      "slug": "color-strategy",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-187e-714f-9b96-1766adc90736",
      "evidence": "Distinct color per ratio panel; peer median in grey.",
      "confidence": 80
    },
    {
      "name": "Contrast Principle",
      "slug": "contrast-principle",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-187e-714f-9b96-18d1b9500ae8",
      "evidence": "USB colored bars vs grey peer-median bars in every panel.",
      "confidence": 85
    },
    {
      "name": "Small Multiples",
      "slug": "small-multiples",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-187e-714f-9b96-1220033643b5",
      "evidence": "Three identical bar-chart panels (RoA, RoCE, RoTCE) repeated for comparison.",
      "confidence": 90
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 6,
      "from": 3,
      "beatId": "019dd95a-07a6-74c7-9027-d065e2069b6a",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Situation & Context",
      "beatSlug": "consultants-gambit-situation-context",
      "evidence": "Foundation stats, peer benchmarks, Union Bank scale narrative.",
      "position": 1,
      "confidence": 70,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    },
    {
      "to": 6,
      "from": 3,
      "beatId": "019dd95a-07a6-74c7-9027-e6512b0a4102",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Facts (What)",
      "beatSlug": "triple-take-the-facts-what",
      "evidence": "Scale, peer ratios, Union Bank stats.",
      "position": 1,
      "confidence": 55,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    }
  ],
  "loops": [
    {
      "to": 6,
      "from": 3,
      "name": "Benchmark Gap",
      "slug": "39-benchmark-gap",
      "bestFor": "Performance improvement, competitive analysis, target setting",
      "matchId": "019dd95a-08f7-737a-a002-955adb085f45",
      "evidence": "Pages 4-5 explicitly compare USB vs peer median across multiple ratios; page 6 extends the gap via M&A.",
      "position": 1,
      "objective": "Establish USB as a scaled, peer-leading franchise about to grow further via Union Bank",
      "structure": "Our Performance -> Industry Average -> Best-in-Class -> The Gap = The Opportunity",
      "confidence": 75,
      "description": "Compare performance against best-in-class to quantify the opportunity"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}