{
  "docId": "019dd923-5e88-73ef-bd5b-e91b6b6cd888",
  "docSlug": "70262ad57d1ef4f7",
  "documentTitle": "2024 usb barclays presentation conference deck",
  "authorId": "Barclays",
  "authorName": "U.S. Bancorp",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "equity_research",
  "sourceTypeLabel": "Equity research",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.647,
  "pageNumber": 15,
  "pageCount": 33,
  "prevPage": 14,
  "nextPage": 16,
  "slideType": "other",
  "function": "summarize",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "The slide uses a list of accolades paired with their respective logos to build credibility.",
  "elementsJson": [
    "headline_text",
    "bullet_list",
    "logo_grid",
    "footnote"
  ],
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd5b-e91b6b6cd888/15",
  "deckHref": "/decks/019dd923-5e88-73ef-bd5b-e91b6b6cd888",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd5b-e91b6b6cd888.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd5b-e91b6b6cd888#slide-15",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Our strength, soundness and commitment to our stakeholders are at the center of everything we do",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-103e-75c4-b718-5218f1d98cea",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.095,
        "w": 0.815,
        "x": 0.138,
        "y": 0.875
      },
      "kind": "disclaimer",
      "text": "World's Most Ethical Companies and Ethisphere names and marks are registered trademarks of Ethisphere LLC. Fortune, ©2024 Fortune Media IP Limited. All rights reserved. Used under license. Fortune® is a registered trademark of Fortune Media IP Limited and are used under license. Fortune and Fortune Media IP Limited are not affiliated with, and do not endorse the products or services of, U.S. Bancorp. For J.D. Power 2023 award information, visit jdpower.com/awards",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "52ccda0c-695b-4271-b21d-c391bec563a3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.53,
        "w": 0.1,
        "x": 0.208,
        "y": 0.267
      },
      "kind": "image",
      "text": "Logos for Equality 100, World's Most Ethical Companies, and DiversityInc Top 50",
      "attrs": null,
      "subkind": "logo-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "14cd551e-2f78-4760-ae14-ffa2427d99f0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.5,
        "x": 0.427,
        "y": 0.335
      },
      "kind": "list",
      "text": "Most Admired Superregional Bank; Disability Equality Index - Perfect Score; UK's Best Workplaces 2023 - Elavon; Highest Retail Banking Customer Satisfaction - California",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9df8be06-e6cc-4b18-96fa-82137f6c0cd0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.025,
        "w": 0.871,
        "x": 0.065,
        "y": 0.212
      },
      "kind": "paragraph",
      "text": "Our strength, soundness and commitment to our stakeholders are at the center of everything we do",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "12cfa66a-9926-4b76-9794-2e8e873ef145",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.061,
        "w": 0.199,
        "x": 0.037,
        "y": 0.118
      },
      "kind": "title",
      "text": "Our culture",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "809276be-92e9-4f36-bfa4-ae29b3756f4c",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "So What? Test",
      "slug": "so-what-test",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-187f-7312-b7ab-84169c9f6a8d",
      "evidence": "Callout 'Strength, soundness and commitment to stakeholders are at the center'.",
      "confidence": 65
    },
    {
      "name": "Visual Hierarchy",
      "slug": "visual-hierarchy",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-187f-7312-b7ab-89fc863a4348",
      "evidence": "Centered statement framed as the slide's anchor.",
      "confidence": 60
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 16,
      "from": 8,
      "beatId": "019dd95a-07a6-74c7-9027-db1b48334776",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Solution & Approach",
      "beatSlug": "consultants-gambit-solution-approach",
      "evidence": "Five drivers: mix, operating platform, risk mgmt, culture, CSR.",
      "position": 3,
      "confidence": 70,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    },
    {
      "to": 21,
      "from": 7,
      "beatId": "019dd95a-07a6-74c7-9027-e92691debf74",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Implications (So What)",
      "beatSlug": "triple-take-the-implications-so-what",
      "evidence": "Five drivers + quarterly proof of differentiated returns.",
      "position": 2,
      "confidence": 55,
      "parentBeatName": "Reflection",
      "parentBeatSlug": "reflection"
    }
  ],
  "loops": [
    {
      "to": 16,
      "from": 7,
      "name": "Mece Breakdown",
      "slug": "40-mece-breakdown",
      "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
      "matchId": "019dd95a-08f7-737a-a002-9806bbd838dd",
      "evidence": "Page 7 lists 5 drivers; pages 8-16 cover each in order (mix, operating, risk, culture, CSR).",
      "position": 2,
      "objective": "Decompose 'higher returns' into five distinct, non-overlapping drivers",
      "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
      "confidence": 85,
      "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}